Runway logic: "Y" generation Y prefer fashion brand over country-of-origin.
Journal Article
Tjandra, N. C., Omar, M., Williams, J., & Ensor, J. (2013)
Runway logic: "Y" generation Y prefer fashion brand over country-of-origin. Transnational Marketing Journal, 1, 75-92
With approximately 1.38 billion, Generation Y are currently in the job market
or about to enter the job market, they are increasingly taking over the spending
power of the pre...
Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands.
Conference Proceeding
Tjandra, N. C., Osei, C., Ensor, J. & Omar, M. (2012)
Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands
The purpose of this qualitative study is to explore whether and how country-of-origin information influences the perception of Generation Ys from twenty one countries towards ...
"You don't buy clothes-you buy an identity" - the correlation between fashion brand and country-of-origin.
Conference Proceeding
Tjandra, N. C., Omar, M. & Williams, J. (2010)
"You don't buy clothes-you buy an identity" - the correlation between fashion brand and country-of-origin. ISBN 978-0-9561122-34
This paper is part of a bigger qualitative study about the perception of country-of-origin from
consumers in different countries. The purpose of this paper is to identify and ...
Advanced and emerging economies Generation Ys' perception towards country-of-origin.
Journal Article
Tjandra, N. C., Omar, M., & Ensor, J. (2015)
Advanced and emerging economies Generation Ys' perception towards country-of-origin. International Journal of Emerging Markets, 10, 858-874. https://doi.org/10.1108/IJoEM-11-2012-0146
Purpose
The purpose of this paper is to explore the perceptions of Generation Y from advanced and emerging economies towards the country-of-origin (COO) of fashion products.
...
Does country-of-origin matter? a comparison study of the advanced vs. emerging and developing economies' consumer.
Conference Proceeding
Tjandra, N. C., Omar, M. & Ensor, J. (2010)
Does country-of-origin matter? a comparison study of the advanced vs. emerging and developing economies' consumer. ISBN 978-0-9561122-34
This paper identifies and explores whether the customers from advanced and emerging and
developing economies have different perceptions towards country-of-origin of internatio...