Correlation of affiliate performance against web evaluation metrics
Thesis
Miehling, M. J. Correlation of affiliate performance against web evaluation metrics. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/7250
Affiliate advertising is changing the way that people do business online. Retailers are now offering incentives to third-party publishers for advertising goods and services on...
Detection framework for the reduction of click-through and ID theft fraud in affiliate marketing.
Presentation / Conference
Miehling, M. J., Buchanan, W. J., & Lawson, A. (2011, August)
Detection framework for the reduction of click-through and ID theft fraud in affiliate marketing. Paper presented at SCONE-the Scottish Networking Event, School of Computing, University of Glasgow
This presentation focuses on outlining criminal activity within affiliate marketing related to click-through and ID theft crime, based on real-life crime data. It shows the me...