Travel is part and parcel of this role. American students contact institutions direct, but South
In the shoes of South Asia Regional Director, Ashwini Kumar.
Asia students mostly depend on education consultants. Some agents with a pan-India presence have around 15 offices. We were the first Scottish university to have an office in India. Compared to many other universities, Edinburgh Napier offers quite a lot of postgraduate programmes starting in January. And India is the largest market for international students for this intake. Right now it’s the very last phase of recruitment activity for January 2018 – the last 15 days. We visited many agent offices in October and November and encouraged them to generate applications for us.
Ever since the University began recruiting in India, we’ve been a lot stronger in the south, which is why the office is in Hyderabad. Four of us work here and I head the team. I was the first recruited, in 2008, and the main countries that I cover are India, Sri Lanka, Nepal and Bangladesh. As well as student recruitment, we take care of admissions for most of the postgraduate courses. Our office processes applications, takes decisions on them, makes offers and does conversion activities to convince offer holders to come to the University.
International recruitment has become tougher and tougher over the years. There was a great fall in student numbers after the UK scrapped the Post-Study Work visa in 2012. Numbers went down from more than 200 a year to maybe 50. Gradually we are increasing numbers, and we are now able to recruit in the South Asia region more than 100 students a year.