Creating Business Excellence And Marketing

Hone in on what matters most to drive the success of your business and attract customers.
This module focuses on taking a holistic and systemic view of the critical factors in building high performance organisations that can thrive in the complex, global business environment. You’ll be introduced to tools and models to measure the success of a business, with a key focus on the Balanced Scorecard and the EFQM Business Excellence Model, which both give a fast but comprehensive view of a business’s strategic position. We then examine three key areas of business, and discuss the following questions: 
  • Internal processes: What must a business excel at? 
  • Customer focus: How do a business’s customers see the business? 
  • Innovation and learning: How can a business continue to improve and build capabilities? 

Entry requirements

To support qualifying applicants from Scotland or the EU, a limited number of places are available with full funding from the Scottish Funding Council, targeted at those who are currently unemployed or whose job is under threat as a result of COVID-19. For this particular funding, learners must be age 25+.

Students will usually have a relevant undergraduate degree, but lesser qualifications and/or relevant work experience will be considered on an individual basis. Applicants must also be a Scottish or EU resident to be eligible for this funded intake.

Start date 

This course will start on 31 May. 

How you’ll be taught and assessed 

You’ll be taught online via our easy-to-access online portal and study at your own pace over 14 weeks. You’ll require a minimum of 10 hours of study per week during the course, made up of online learning and independent study, which you can fit flexibly around your commitments.  You’ll also have access to a virtual discussion board, and there are weekly ‘Live Academic Support Sessions’ where you can ask any questions you have and get expert support. 

You’ll complete two types of assessment. There will be end-of-unit quizzes to complete, which will count for 10% of your mark. You’ll also submit two reports during the course. One will focus on an operations and supply chain management challenge, will count for 45% of your mark and will be due in week 7. A second report, on a marketing challenge, will be due in week 13, and will count for the other 45%.

If you have any enquiries, please get in touch with our student recruitment team

Frequently Asked Questions