Creating Business Excellence And Marketing

This module focuses on taking a holistic and systemic view of the critical factors in building high performance organisations that can thrive in the complex, global business environment. You’ll be introduced to tools and models to measure the success of a business, with a key focus on the Balanced Scorecard and the EFQM Business Excellence Model, which both give a fast but comprehensive view of a business’s strategic position. We then examine three key areas of business, and discuss the following questions: 
  • Internal processes: What must a business excel at? 
  • Customer focus: How do a business’s customers see the business? 
  • Innovation and learning: How can a business continue to improve and build capabilities? 

Entry requirements

Applicants must be a Scottish resident to be eligible for this funded intake, with full funding provided by the Scottish Funding Council.

Students will usually have a relevant undergraduate degree, but lesser qualifications and/or relevant work experience will be considered on an individual basis.

Applications close Friday 21 May at midday. This course will start on 30 May. 

How you’ll be taught and assessed 

You’ll be taught online via our easy-to-access online portal and study at your own pace over 14 weeks. You’ll require a minimum of 10 hours of study per week during the course, made up of online learning and independent study, which you can fit flexibly around your commitments.  You’ll also have access to a virtual discussion board, and there are weekly ‘Live Academic Support Sessions’ where you can ask any questions you have and get expert support. 

You’ll complete two types of assessment. There will be end-of-unit quizzes to complete, which will count for 10% of your mark. You’ll also submit two reports during the course. One will focus on an operations and supply chain management challenge, will count for 45% of your mark and will be due in week 7. A second report, on a marketing challenge, will be due in week 13, and will count for the other 45%.

If you have any enquiries, please get in touch with our student recruitment team

Frequently Asked Questions