This 2-day intensive course will equip you with cutting-edge skills in digital content marketing, amidst the AI revolution and in the context of your own business practice.
Designed to equip you with cutting-edge skills in digital content marketing amidst the AI revolution, in our two-day course you'll learn about the strategic practice of engaging your target audiences through effective content creation, curation, and distribution, tailored for today's rapidly evolving digital consumer landscape.
What will I learn?
Key features include:
- Strategic Alignment: Master the art of aligning content with your marketing objectives, ensuring impactful audience engagement.
- Generative AI (GAI) Insights and Practice: Explore the exciting world of GenAI in marketing, from prompt engineering to practical applications and ethical considerations.
- Interactive Learning: Benefit from a highly interactive environment, blending theory with practical business applications.
- Actionable Strategies: Leave with practical takeaways and tools, ready for immediate implementation in your business context.
- Comprehensive Coverage: Gain insights into content marketing fundamentals, digital creativity, and the role of content within broader digital marketing strategy.
Completing this course will equip you with the following:
- Understand the role of digital content marketing in the context of strategic marketing goals.
- Provide you with the fundamentals of changing consumer behaviours in the social-digital age.
- Equip you with the knowledge and skills to create an audience-centred digital content marketing plan.
- Introduce you to the role of creativity in successful digital content marketing.
- Discover how you can leverage AI for digital content marketing.
- Learn which content marketing tactics, channels, and content types to prioritise for maximum effectiveness.
Entry criteria
The course is aimed at SMEs and entrepreneurs seeking to use digital content marketing for their business. It will also be useful for marketers keen to leverage the opportunities of AI for their organisation.
Course dates and duration
This course will run over 2 full days, on Wednesday 4 November and Wednesday 11 November 2026.
Delivery mode
This 2-day intensive course will be taught in a small group on Craiglockhart campus, on 2 successive days.
Cost
TBC
Additional information
What will I get after completion of the course?
Attendees will receive a Certificate of Attendance on successful completion of the course.>
Register your interest
To be kept informed when new dates for this course are released, email Marketing@napier.ac.uk.