Helping brands to become more conscientious amid a complex ethical landscape will be the focus of a forum being held by Edinburgh Napier University (ENU).
Several leading figures from the business, public and third sectors will take part in Regeneration: Leading with Conscience at ENU’s Craiglockhart campus on 25 April.
The series of discussions are being held in collaboration with Medinge Group, the international think tank that promotes brands, organisations and leadership with conscience. The event is supported by the Chartered Institute of Marketing, Institute of Directors and Marketing Society.
The title of the event was inspired by Pat Barker’s 1991 historical novel, Regeneration, which tells the experience of British army officers being treated for shell shock during World War I at Craiglockhart War Hospital, which is now ENU’s Craiglockhart Campus.
Speakers at the forum will include representatives from Medinge, drinks firm Edrington, finance giant Rabobank and environmental organisation Zero Waste Scotland – as well as leader of Dundee City Council John Alexander. Discussions will range from ethical brand leadership, to developing sustainable, long-term returns.
Researchers from ENU will be among the academics bringing research expertise to the event.
Nathalia Tjandra, Associate Professor at Edinburgh Napier University’s Business School said: “We are very excited to host this interactive forum, at our Craiglockhart Campus.
“We hope it will facilitate meaningful debates and discussions with successful figures about the challenges and opportunities of leading with conscience.
“Conscientious leadership is needed to build a successful organisation and at the same time contribute to society and the planet. Every action taken by an organisation will have an impact on its stakeholders and society – the important question is how we balance competing stakeholder demands and deal with moral dilemmas.
“We hope that our event will inspire leaders across Scotland to lead with conscience, act responsibly and build a sustainable future for all.”