Keeping with one of this year’s conference tracks, participants will conduct a “Mini Event Impact Analysis” on select festivals taking place in and around Edinburgh.
Training materials will be provided before the session, including a video, and will be reviewed at the beginning of the workshop. Samples will be demonstrated, and a template will be provided to make the project “quick and easy”.
Participants will learn industry research basics and will gain valuable hands-on experience analyzing hotel data. Involvement is limited on a first come first served basis.
Prior registration is required. Participants will be organized into small teams on a random basis. Each team will receive a different festival. Data will be provided that can be quickly assimilated. Teams will create a very short PowerPoint and will offer a brief presentation to share what they learned about their event.
Members of the winning team will receive $100 each. If you cannot make it for any reason, please let us know as soon as possible. If not, other participants will be negatively impacted.
To register, or if you have questions, please email sharecenter@str.com.