The 5th International Conference on Tourism and Business (ICTB) jointly organised by Mahidol University International College (Thailand), the Lucerne University of Applied Sciences and Arts (Switzerland), and Edinburgh Napier University (Scotland) is an international forum relative to tourism and business. Now reaching the fifth edition, the conference brings together scholars and practitioners in the domain of interest from around the world. The gathering of scholars and practitioners will be a great opportunity to share knowledge and to reinforce cooperation. The conference will provide a platform for international academics, consultants and professionals to present their studies and research findings in the broad fields of tourism, hospitality and business.
The conference aims to build global knowledge communities that cut horizontally across the legacy of knowledge, interdisciplinary thinking, structures and conversations. Enhancing and developing opportunities for further research in Southeast Asia, Europe and beyond, as well as strengthening the quality of research on tourism and business remain the main objectives.
Keynote Speakers
The detail of the keynote speakers will be announced soon.
Aims And Themes
As the world emerges from the grip of the pandemic and returns to a semblance of normalcy, the role of tourism urgently requires recalibration. While the recovery is evident, the goal now transcends mere restoration; it is about responsibly rebuilding tourism. This theme underscores the multifaceted avenues of sustainability in the post-crisis era and long-term tourism operations and management. It emphasises how destinations can prioritize not only the quantity of tourists they attract but, more importantly, the quality of tourists, tourism products, the overall tourism system, and the development of a resilient and sustainable destination. This ensures that tourism is pursued with conscience and purpose.
As destinations reopen, there is a renewed opportunity to diversify and innovate in tourism offerings that aim to attract higher-quality visitors, such as wellness, gastronomy, and MICE (Meetings, Incentives, Conferences, and Exhibitions). Furthermore, leveraging AI and technologies can play a pivotal role for the destination. AI and technologies are now crucial in enhancing visitor experiences, promoting sustainability, optimising tourism systems, and bolstering resilience. With travelers’ preferences evolving, destinations need to consider these emerging yet crucial factors to foster meaningful, lasting tourist experiences, while also making these experiences more sustainable and responsible for the destinations.
More information on ICTB 2024 can be found here