Visitor attractions and cultural heritage experiences are at the heart of destination appeal for visitors and residents. Our research focuses on the development of creative experiences to enable sustainable, diverse and inclusive audience engagement across the range of potential audiences to visitor attractions and World Heritage Sites.

Publications (selected)

Anastasiadou, C., & Vettese, S. (2019). “From souvenirs to 3D printed souvenirs”. Exploring the capabilities of additive manufacturing technologies in (re)-framing tourist souvenirs. Tourism Management, 71, 428-442. https://doi.org/10.1016/j.tourman.2018.10.032

Bakiewicz, J., Leask, A., Barron, P., & Rakic, T. (2021) Towards a visitor taxonomy at (film-induced) heritage attractions. Journal of Heritage Tourism DOI: 10.1080/1743873X.2021.2002340

Leask, A. (2016) Visitor attraction management: A critical review of research 2009–2014. Tourism Management, 57, pp. 334-361. https://doi.org/10.1016/j.tourman.2016.06.015

Leask, A. & Barron, P. (2021) Factors in the provision of engaging experiences for the traditionalist market at visitor attractions. Tourism Management Perspectives, DOI:10.1016/j.tmp.2021.100810

Lund, N.F., Holst-Beck, P., Pine, B.J., & Leask, A. (2021) Hamlet Live: the 7 I’s Experiential Strategy Framework for heritage visitor attractions. Journal of Heritage Tourism. DOI: 10.1080/1743873X.2021.1951277

Wyatt, B., Leask, A., & Barron, P. (2021) Designing dark tourism experiences: an exploration of edutainment interpretation at lighter dark visitor attractions. Journal of Heritage Tourism DOI: 10.1080/1743873X.2020.1858087

Wight, A, C. (2020) Visitor perceptions of European Holocaust Heritage: A social media analysis. Tourism Management, 81, 1-12

Wyatt, B., Leask, A., & Barron, P. (in press). Re-enactment in lighter dark tourism: An exploration of re-enactor tour guides and their perspectives on creating impressions of the past. Journal of Travel Research. https://doi.org/10.1177/00472875221151074