This Business Management with Marketing course is offered as a BA top-up and is designed to equip you for a career in business and management. A BA top-up is the equivalent of the final year of a full-time Bachelors degree, delivered by us straight to your screen via our online learning environment.
Building on your previous experience and skills, you'll develop your understanding of the theories and concepts of business and management and the ability to apply these in practical business situations.
You'll also gain an understanding of modern marketing practices, including international issues in direct and digital marketing.
The course develops critical, analytical, creative and reflective approaches to business and its environment, further enhancing your employability and leadership skills.
The international perspective developed through the materials will provide you with the background to better understand and succeed in the increasingly global environment faced by all organisations.
How will my degree reflect sustainability and sustainable development?
The Principles of Responsible Management Education (PRME) – established under the UN Global Compact – places a clear onus on Higher Education to ‘transform management education and develop the responsible decision-makers of tomorrow to advance sustainable development’. The Business School is a PRME signatory, and we seek to influence professional practice and policy nationally and internationally, helping to drive key societal, economic and environmental impacts.
Our mission is ‘to empower communities to apply business knowledge for positive societal impact’ and we work constantly to embed practical actions into our curriculum, to promote sustainability and relate these to the key ideas of sustainability, as reflected in the 17 UN Sustainable Development Goals (SDG). Our undergraduate and postgraduate programmes now reflect one or more of the SDG, and our research is targeted to solve real world problems, mapped against the criteria used in the Times Higher Education’s Impact Ranking.
The most recent annual league table for Sustainability - compiled by People & Planet, the UK’s largest student campaigning network - again places Edinburgh Napier in a top 3 position among Scotland’s 19 universities. This reflects their assessment of our performance across a range of environmental and ethical considerations, which include carbon reduction and management, and education.
What is distinct about equality, diversity and inclusion?
Edinburgh Napier University is enriched by the diversity of perspectives, cultures and backgrounds brought by all within our global community. We are committed to a positive environment where diversity and inclusiveness is celebrated and everyone is treated fairly regardless of sex, sexual orientation, gender reassignment, disability, age, ethnic origin, religion or belief, marital or civil partnership status or whether pregnant or on maternity leave. We commit ourselves to providing a learning, working and social environment that is free from discrimination, prejudice, intimidation, stigmatisation and all forms of harassment and bullying.
The Business School's vision: 'To be the Business School for empowerment, enterprise and employability for all'.
Our mission statement: 'Empowering our communities to apply business knowledge for positive societal impact'.