Intercultural Business Communication and Tourism Management BA (Hons)

Learn about the fascinating role of culture in effective business communication combined with the study of Tourism.


Crafting connections across cultures

Being able to communicate effectively and appropriately with people from diverse cultural backgrounds is a vital skill in an increasingly interconnected world, particularly in the area of Tourism. 

Our innovative Intercultural Business Communication and Tourism Management degree is unique in the country and offers you the opportunity to develop a desirable skillset applied to a specific sector.  You will gain a deep understanding of culture and its role in business communications and interactions, from team meetings, to negotiations, to welcoming visitors, to marketing campaigns.  Intercultural Business Communication combines the study of ‘cultures’ (national, regional, local, ethnic, religious, gender, organisational, vocational) and different forms of communication with the development of your own intercultural skills, including self-awareness, openness, curiosity, adaptability, and respect for others. You will apply this understanding of culture and intercultural communication to different areas of Tourism Management, including visitor attraction management, tourism impacts and sustainable development, and international tourism policy and planning.

Why Study With Us

  1. Our programmes are unique. We offer the only undergraduate programmes in Intercultural Business Communication in Scotland, and the only joint honours IBC and Tourism Management programme in the UK.
  2. As a diverse, multicultural city, attracting thousands of international students, business travellers, and tourists, Edinburgh is the perfect location to study Intercultural Business Communication.
  3. We are the # 1 modern university in Scotland (THE World University Rankings 2023) and the #1 university in Edinburgh for student satisfaction (National Student Survey 2020-2023).


People talking at a conference, whilst standing in two rows opposite each other

Mode of Study:



4 years

Start date:


UCAS code:


Course details

Choose a joint degree in Intercultural Business Communication and Tourism Management, and immerse yourself in a balanced curriculum, dedicating equal time to both subjects while learning under the guidance of academic and industry experts.

In your first two years you will gain a solid understanding of core concepts and approaches in both Intercultural Business Communication and Tourism Management, and you will apply these to a wide range of ‘real world’ case studies and scenarios. This will prepare you for year 3, when you will have the opportunity to study abroad or take up a work placement in the UK.  Both offer exciting opportunities to apply and enhance your grasp of intercultural business communication and tourism management.  You will also acquire intercultural skills by living and studying abroad or working with new colleagues and clients in a relevant sector.  These experiences, whether work-based or through study abroad, are highly valued by employers. In your final year, you will specialise in areas of particular interest by undertaking your own research projects, including a dissertation. 


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    How you’ll be taught

    Your learning experience will be supported by: lectures, tutorials, workshops.
  • note and pen


    A variety of essays, reports, presentations, class tests, exams, and a dissertation written in your final year. 
  • briefcase

    Work placement

    Optional supervised work placement, giving you the opportunity to gain practical experience in the Tourism sector while also developing your intercultural skills.
  • study abroad

    Study abroad

    Taking the opportunity to study abroad within a network of partner institutions provides you with a range of benefits and transferrable skills, including intercultural skills. 
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    This course is taught at our Craiglockhart campus

Popular modules

Year 1

Introduction to Intercultural Business Communication

Intercultural Organisational Management

World History: International Contexts

Introduction to International Hospitality, Tourism & Events

Global Tourism Distribution

Marketing 1


Year 2

Intercultural Communication for the Global Workplace

Exploring Culture

European History & Politics for the 21st Century

Tourism Impacts and Sustainable Development

Facilities Planning for Hospitality, Tourism and Events

Visitor Attraction Management


Year 3

Migration, Mobilities and Intercultural Competence

International Tourism Policy and Planning

Global Service Management

Work Placement OR Study Abroad OR Live Project + Option


Year 4

Communication in International Management

Cultural Studies: Working Lives

Leadership Innovation and Technology for Tourism, Hospitality and Events

International Destination Marketing and Management



Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information is available in our disclaimer.

Entry requirements

Our entry requirements for UK and international applicants are shown on the course page at  Typically, we ask for a minimum of 4 Scottish Highers or equivalent at BBBC. 

Minimum year 1

SQA Higher

Standard Entry Requirement


Minimum Offer Entry Requirement


You may be given an adjusted offer of entry if you meet our specified minimum entry requirements within our widening participation criteria, and outlined in our Contextual Admissions Policy. Click here for further information about our entry requirements and admissions policies.

A Level


Irish Leaving Certificate

H2, H3, H3, H3 at Higher Level

BTEC (QCF) Extended Diploma Level 3

Minimum grades MMM (Merit, Merit, Merit).

BTEC (QCF) National Diploma Level 3

Minimum grades D*D

BTEC (QCF) National Diploma Level 3 plus A Level

Minimum grades MM (Merit, Merit).

A Level grade B

T level

Pass, with grade C or above in the core component.

International Baccalaureate Diploma

Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4 

Scottish HNC

Other HNC subjects may be considered for year 1 entry where a C in the graded unit is achieved.

Minimum year 2


Pass HNC in Activity Tourism, Travel & Tourism or Business with grade B at SCQF Level 7 in the graded unit.

SQA Advanced Higher


A Level


English language requirements

As all learning, teaching and assessment activities are conducted in English, if your first language is not English you must have a minimum IELTS score of 6.5 with all four elements having a score of at least 6.0

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that international students are unable to enrol onto the following courses:
  • BM Midwifery/MM Midwifery
  • All Graduate Apprenticeship courses.

See who can apply for more information on Graduate Apprenticeship courses.

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
Students from 2024/25 2025/26
Scotland £1,820 £tba
England, Wales, Northern Ireland, and Republic of Ireland £9,250 £tba
Overseas and EU £16,680 £tba
Students from England, Wales, Northern Ireland, and Republic of Ireland will be invoiced the tuition fees for 3 years of their 4 years of study. The University offers a range of attractive Tuition Fee bursaries to students resident in specific countries. More information on these can be found here.
Please note tuition fees are subject to an annual review and may increase from one year to the next. For more information on this and other Tuition Fee matters please see Frequently Asked Questions about Fees Click this link for Information of Bursaries and Scholarships
If additional compulsory costs other than the tuition fees are applicable, these will be detailed in the course details.
Please note that the tuition fees liable to be paid by EU nationals commencing their studies from 1 August 2021 will be the Overseas fee rate. The University offers a range of attractive Tuition Fee bursaries to students resident in specific countries. More information on these can be found here.


Students outside Craiglockhart

What can you do with a degree in Intercultural Business Communication and Tourism Management?

By studying Intercultural Business Communication and Tourism Management at Edinburgh Napier University, you will become an expert in culture and how this relates to and impacts on business communication in international, national, and local contexts.  As well as understanding the role of ‘national’ cultures and cultural differences in business interactions, you will learn how, for example, religion and gender shape communication, which is useful for working within a range of sectors, including Tourism. You will develop your own intercultural awareness and competence, becoming an effective team player with strong communication and problem solving skills. You will likely go on to work in the public, private and international business sectors, within roles such as destination development, visitor attraction management, cultural services management, hospitality management, marketing and sales, international relations, intercultural training and education, and human resource management.

What does an International Hospitality Manager do?

As an International Hospitality Manager, you will be responsible for overseeing global hospitality operations on an international scale. You may work for hotels, resorts or restaurants. You will ensure daily operations run smoothly, ensuring guest satisfaction and financial performance. You will likely coordinate with different departments, manage budgets, and make strategic decisions to enhance guest experience. Within this role, you will work with people and services with various backgrounds and cultures.

Daily tasks and responsibilities you may carry out within this role include:

  • Staff coordination
  • Guest relations
  • Strategy planning
  • Crisis Management
  • Market Analysis
  • Collaboration with other departments
International student ambassadors smiling at the camera