BA (Hons) Mass Communications

Undergraduate, Full-time

Mass Communications BA (Hons)



Study Mass Communications with the option to specialise after Year 2, with this new professionally recognised course.

Overview

Know you’re interested in communications but not a 100% sure what career?  

Edinburgh Napier University has more than 20 years' experience in teaching professional communication. 

Prepare for employment or postgraduate study in disciplines such as mass communications, advertising, public relations, marketing, journalism, media and digital communication, with this new degree professionally recognised by the Public Relations and Communications Association (PRCA). 

The BA (Hons) Mass Communications has a choice of three exit routes after Year 2:  
  • BA (Hons) Mass Communications
  • BA (Hons) Mass Communications & Media
  • BA (Hons) Mass Communications, Advertising & Public Relations (also available as advanced entry)
Choose choice, choose Edinburgh Napier.
International student ambassador Ja Wei Ho

Mode of Study:

Full-time

Duration:

4 years

Start date:

Sep

UCAS code:

W121


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Course details

With Mass Communications offering three degree routes there’s a great deal of choice for those students interested in careers in, for example: 
  • Branding 
  • Creative Industries
  • Corporate & News Media
  • Journalism, Marketing Communications
  • Advertising & PR
  • Media & Communication

It also provides students with the knowledge & skills for postgraduate study in related areas.

The three degrees in this suite of programmes share the same structure in the first two years. In the third year you will choose one of the three degree strands, offering you an opportunity to specialise. 

Upon completion you will be awarded with the named degree of the strand you completed.  

The programme will:
  • develop your transferable skills to prepare you for graduate employment, including your critical, analytical, problem-based learning and communication skills
  • provide you with the knowledge and skills to equip you for a career in Mass Communications and the Professional & Creative Communication Industries (such as: Journalism, Advertising, PR, Branding/Brand Management, Marketing, Media & Digital Content Management
  • develop your appreciation for academic, philosophical, and professional debates, concepts and theories related to communication
  • provide you with the knowledge and skills to equip you for post graduate study in Mass Communications and the Professional & Creative Communication Industries (such as: Mass Communications, Media, Advertising, PR, Branding/Brand Management, Marketing, Digital Communication and International Communication)
  • enhance your personal and professional growth and develop your interpersonal and networking skills.

Gary Lunt is the Programme Leader for all three degree routes.  Gary has been a tutor at Edinburgh Napier for 20 years and a Programme Leader for 10 years.  Gary has a specific interest in Branding & Brand Management, Corporate Communication, International & Intercultural Communication and Communication Theory.
  • calendar How you’ll be taught

    Students will participate in a variety of learning and teaching methods, including lectures, tutorials, team work, class discussions, one-to-one supervision, independent study, practical projects, and workshops.  

  • note and pen Assessments

    Assessments are designed to reflect the academic and/or professional focus of a module. Students will write essays, develop research portfolios, write learning logs, undertake individual and team presentations, write exams, and develop research projects to set briefs and established professional standards.

  • briefcase Work placement There is an optional placement module in the 3rd year of the Mass Communications, Advertising & Public Relations programme. In addition a number of 3rd & 4th year modules across all 3 degree routes have Live Projects with small student teams working with external organisations.
  • study abroad Study abroad There is an opportunity to study abroad for the 2nd trimester of the 2nd year.
  • library Facilities Our Merchiston campus, situated in the heart of Edinburgh, is home to creative industries students along with engineering and computing.

    This mix of disciplines helps create an inspiring, innovative and collaborative atmosphere. 

    This is enhanced by excellent facilities including newsroom, TV, radio, design and photography studios and soundproofed music studios.  There are also Mac Labs for creative design work.

    Inside you’ll also find the 500-seat Jack Kilby Computing Centre and library, open 24 hours a day in Trimesters 1 and 2, student support services and Edinburgh Napier Students’ Association.

Popular modules

Year 1
  • Communication and Practice
  • Global Current Affairs
  • Being Digital
 
Year 2 
  • Popular Culture
  • Social Media and Analytics Project
  • Being Digital 

Year 3
  • Information, Communication, and Society
  • Mass Communications Research Methods
  • Branding 

Year 4
  • Dissertation
  • International & Intercultural Communication
  • Mass Communications Major Project

In addition to core modules studied each year, the programmes are option rich, this allows you to choose from a pool of modules which reflect your personal interests and career goals.

If you might be considering transferring across to the Mass Communications, Advertising & PR or Mass Communications & Media degree routes after successful completion of the first 2 years, please see the degree listings for these programmes for more specific information.


RECOGNISED BY

Entry requirements

Entry requirements

Our entry requirements indicate the minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

Minimum year 1

SQA Higher

BBCC including Grade B in English or other literary subject*.

Adjusted Offer Entry Requirement

CCCC including Grade C in English or other literary subject*.

You may be given an adjusted offer of entry if you meet specific widening participation criteria as outlined in our contextual admissions policy. For further information see our entry requirements and admissions policies.

A Level

CCD including Grade C in English or other literary subject.

Irish Leaving Certificate

Pre-2017 Grading System:

B3, B3, B3, B3 at HL including English or other literary subject*.

New Grading System:

H3, H3, H3, H3 at HL including English or other literary subject*.

*Modern Studies, History, Pshychology, RMPS, Latin, Sociology, Theology, Media Studies, Politics, Classics, Philosophy, Geography, ESOL grade A

BTEC (QCF) Extended Diploma Level 3

Minimum grades MMM (Merit, Merit, Merit) in a related subject.

International Baccalaureate Diploma

Award of Diploma with 26 points overall with three HL subjects at grades 5, 5, 5 including English.

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test. The English Language requirements for this programme are IELTS (Academic) with 6.5 overall and no element below 6.0.  For guidance on the acceptability of other English Language tests please contact ugadmissions@napier.ac.uk.

This may not apply if you have completed all your school qualifications in English. Check our country pages to find out if this applies to you.

International students

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that non-EU international students are unable to enrol onto the following courses:
  • BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)
  • BM Midwifery/MM Midwifery

Admissions policies

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
Students from 2019/20 2020/21
Scotland/EU £1,820 tba
England Wales and Northern Ireland (RUK) £9,250 tba
Overseas £12,845 tba
RUK Students starting in 2018/19 will be invoiced the 2018/19 fee for 3 years of their 4 years of study. Students starting in 2019/20 will be invoiced the 2019/20 fee for 3 years of their 4 years of study.


Frequently Asked Questions about Fees.
Information of Bursaries and Scholarships.
The University offers a 10% discount on MSc Postgraduate Taught Masters programmes to its alumni. The discount applies to all full-time, part-time and online programmes.

Careers

Future graduate promotional pins
You’ll benefit from our reputation in the creative industries, with excellent employment prospects in the public and private sectors. You’ll graduate with the relevant skills to enter the main communication industries, including:

  • creative industries
  • advertising
  • corporate communications
  • marketing communications
  • public relations
  • public affairs 
  • corporate & news media
  • Journalism
  • branding
  • brand and reputation management
  • internal and employee communication

Recent graduates at Usher Hall