BA Marketing Management

Undergraduate, Online learning

Marketing Management BA



Develop your knowledge and understanding of marketing theory and the ability to apply this to practical situations on this online course.

Overview

Our BA Marketing Management top-up course provides you with the opportunity to develop and demonstrate your knowledge and understanding of marketing and related business subjects, and to develop your practical, critical and analytical skills and attributes.

This top-up course is delivered fully online (part-time) meaning you can study at a pace and place that suits you.

You can pay for this course flexibly on a module-by-module basis. This means that you don't have to pay the full course cost upfront.


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Mode of Study:

Online learning

Duration:

12-24 months

Start date:

MaySepJan


About you
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Course details

Building on your previous experience and skills, you’ll develop your knowledge and understanding of marketing theory and the ability to apply this to practical situations. You’ll also establish critical, analytical, creative and reflective approaches to marketing.

A BA top-Up is the equivalent of the final year of a full-time Bachelors degree, delivered by us straight to your screen via our online learning environment.

  • calendar How you’ll be taught

    This top-up course is delivered fully online and will take between 12 and 24 months to complete, subject to your pace of study and module availability. You'll study six modules in total, with a maximum of two modules at a time over each trimester. The online materials have been designed to support you to study at a place and pace which suits your needs.

    Engaging in the online learning materials and participating in the online discussions will enable you to exchange knowledge with fellow participants. While you'll manage your own learning, you'll be provided with guidance on how best to work with the online materials and the importance of reflection in order to meet the course objectives.

    In addition to the module materials, you'll receive full support from module leaders, the programme leader, full access to our online library support, as well as being able to contact our dedicated administration team, should you have any queries.

  • note and pen Assessments

    For the award of BA Marketing Management you must successfully pass all six modules, giving a total of 120 credits. All modules are 20 credits.

    If there is any question regarding the authorship of any submitted assessments, we reserve the right to require students to undertake an online viva.

Popular modules

What you study

  • Strategic Management in a Global Context
  • Creativity, Innovation and Enterprise
  • Brand Management
  • Direct and Digital Marketing
  • International Marketing
  • Relationship Selling and Customer Value



Entry requirements

Entry requirements

Our entry requirements indicate the minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

HND in a Business/Marketing related field or 240 SCQF credits (or equivalent), of which 120 credits at SCQF Level 8 or above in an appropriate marketing, business or management subject area (i.e. basic understanding of principles in financial accounting, marketing and operations).

Mature applicants who do not meet the standard entry requirements will be considered on a case-by-case basis taking into account RPL as appropriate.

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English. Check our country pages to find out if this applies to you.

International students

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that non-EU international students are unable to enrol onto the following courses:
  • BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)
  • BM Midwifery/MM Midwifery

Admissions policies

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
All Students 2018/19 2019/20
All Students £915* tba*
Modules are purchased via our online store and paid for in full at time of enrollment. Rate shown above is for 20 credits*. For 2018/19 this fee is discounted by 20% to £732; as course comprises 120 credits, total cost is currently £4,392.


Frequently Asked Questions about Fees.
Information of Bursaries and Scholarships.

Careers

Photo of students meeting businessmen at industry event

On successful completion of this course you will have the knowledge, understanding and skills to seek graduate-level employment in one of the disciplines within marketing.