Destination Leaders Programme

The Destination Leaders Programme is a transformational investment for you, your business and your destination. Find out more about the programme and read about our DLP alumni, news and events.

Executive Certificate for Tourism Professionals

This innovative programme is funded by Scottish Enterprise, working alongside the Scottish tourism industry and delivered by Edinburgh Napier University.  Five programmes have been delivered to over 100 participants from Edinburgh and Glasgow, Fife, Argyll & The Isles, and Aberdeenshire and Tayside.

Effective leadership is consistently identified as a key driver of growth for all business sectors, but tourism faces particular challenges, given the range, scale and mix of businesses that need to work together to deliver a great customer experience.

Based on an internationally acclaimed initiative originating from Melbourne, Australia, the DLP is designed to address this issue, identify emerging tourism leaders and provide them with the skills, knowledge and networks that they need to become effective destination leaders.

Who is it for?

The programme is open to talented individuals who already have a strong track record in leadership within their own organisation and/or within their destination. They will also have demonstrable ambition, commitment and passion for developing themselves, their business and their destination. To find out more about the programme, please view the clip below, and also hear from our alumni on the DLP YouTube Channel.

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Group of people in front of Yotel