Our online course has been developed for the dynamic global business environment. It focuses on developing skills in marketing and the application of conceptual management theories to current practice, giving you the expertise you need to take on senior roles.
You’ll gain a sound theoretical grounding in business management and stimulate an enquiring, analytical approach.
You’ll also learn how to address issues with innovative and creative problem solving techniques, with critical thinking and strategic reasoning.
This course is ideally suited to individuals who intend to balance their personal commitments with their studies. It will build on your existing experience and knowledge and enhance it with contemporary business theory, giving you the expertise you need to take on senior roles.
What you'll study
- Creating Business Excellence and Marketing
- Business Economics and Finance in a Global Environment
- Organisational Change and Management
- Leadership, Strategy and Innovation
- Global Marketing
- Strategic Brand Management
- Research Methods
- Dissertation (40 credits)
For the award of MSc Business Management (Marketing) you must successfully pass all eight modules, giving a total of 180 credits. All modules are 20 credits, except where indicated.