MSc Intercultural Business Communication

This module considers advertising as a form of cultural discourse reflecting perceptions of society and otherness. It allows you to develop critical awareness of linguistic, rhetorical, content and semiotic approaches to the analysis of text, sound and image of different forms of advertising and to apply these to a variety of geographical, temporal and media contexts. Throughout the course the emphasis is placed on cross-cultural comparisons. It involves the following: Discussion of theoretical and methodological approaches to the analysis of advertising text and image in large diachronic studies and small samples; selection of advertising material in different historical and cultural contexts; intertextuality; representation of nationhood; construction of the 'tourist gaze' in destination advertising; use of stereotypes; language fetish in advertising discourse; impact of regulations on advertising creativity and production.

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The module covers the various issues involved in the planning, development and management of those events specifically designed for the tourism industry. Specifically, the module considers the sources of funding, budgetary and other financial issues associated with planning and managing an event for tourism; it examines the people skills, quality issues, employment contracts and other human resource development concerns that need to be taken into account by events managers and organisers within the tourism industry; it addresses logistical issues such as crowd control, venue selection, staging and lighting which must be addressed in event management for tourism; it considers the various aspects of risk management for events designed for tourism, specifically the financial, legal and ethical safeguards required.

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• International Cultural comparison• Case Study method and comparative research methodologies• Tourism and Development• Tourism planning and policy• Competitiveness and responsible tourism development; • Ethical issues in international tourism• Cross-cultural behaviour in tourism• Global issues and value analysis.

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This module begins with a discussion of the cultural diversity phenomenon, a day-to-day reality that brings both challenges and opportunites to today?s workplace. Approaches adopted by practitioners to managing cultural diversity will be critically examined and compared, with a particular emphasis on intercultural team-building. The module content then focuses on intercultural competence, an element that is central to the intercultural team-building agenda. Perspectives and insights will be drawn from relevant disciplines, such as intercultural communication, cross-cultural management and education. Participants will consider ways of cultivating their own intercultural competence as well as facilitating others? intercultural competence development especially in work-based contexts. Participants are encouraged to collaboratively create a peer-supported learning environment and reflect upon their own intercultural learning in this environment.

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In this module you will work with your assigned supervisor to complete your MSc dissertation. The focus of this module is to develop critical thinking and problem solving skills to prepare you for your professional career.The module will utilise the research methods content from the previous Research Methods module. The topic chosen for the dissertation should align with your degree pathway but the focus is decided by you. The research can be qualitative, quantitative or mixed. There are no lectures within the MSc Dissertation module format, instead there will be meetings and guidance from your supervisor.

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The global economy, the concepts of markets and their structures; government policies and their impact on businesses; cross country cultural differences their impact on global business decision making; the global marketing concept and strategy planning; the marketing environments and consumer & organisational buyer behaviour; ethics and responsible marketing; marketing research and international market segmentation; managing the international marketing mix & brand development

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In this module, you will develop an in-depth understanding of Global/International Marketing theories and concepts and how these theories can be applied to analyse international markets and inform international marketers' decision-making process in the internationalisation of a firm. Each week's lecture will introduce you to key theories in global/international marketing and how these can be applied in real international marketing cases. In tutorials, you will apply theories covered in the lecture to analyse real business cases and come up with solutions to different problems. You will engage with a range of international and Global marketing literature to learn important concepts in global marketing and develop academic reading skills such as evaluation and appraisal of global marketing literature. Upon successful completion of the module, you will understand the global marketing process and be able to provide solutions to challenges that global/international organizations face under the current global business climate from a global marketing perspective.

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This module will provide you with a thorough understanding of specific theories of culture and communication, cultural systems and dimensions offered by majorintercultural researchers and the critiques they have received in order to contribute to a more widening debate of intercultural theory and research. Taught sessions willaddress the notions of culture and intercultural business communication, and theoretical frameworks about cultural systems, cultural complexity and acculturation. There is also one session devoted to an intercultural workshop that helps you rehearse, through practical activities, the input from the previous taught sessions.

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Communications theory, stakeholders, decision making process, integrated marketing communications, marketing communications planning, budgeting & evaluation, advertising, sales promotion, public relations, sponsorship, direct marketing, personal selling, exhibitions, packaging, online communications, b2b communication, internal communications

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This module focuses on the behaviour of people at work by placing an emphasis on understanding the vital importance of managing change and culture. It covers two broad areas, namely: 1. Organisational Behaviour: attitudes; perception; motivation; groups and teams; leadership; management of transformational change; power, politics and conflict; and 2. Managerial Process and Skills: activities designed to develop skills relating to the management of people, including corporate social responsibilityBy the end of the module you will have developed an appreciation of the dynamics of working organisations in a rapidly evolving business environment by planning and carrying forward system-wide change programmes.

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The module is essential to anyone wanting to work in business and / or marketing. Throughout the module we will analyse the principles and practices of marketing with a focus on their practical application. The module covers the marketing environment by evaluating marketing strategy and objective setting. The importance and understanding of the marketing mix focusing on products, marketing communications, pricing strategies, logistics and distribution are dealt with in relation to the key role in marketing. An understanding of planning and control is addressed. By studying Principles and Practices of Marketing you will learn how to make marketing decisions across an organisation, and how to devise and implement a marketing plan for a product / service of your choice.

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The focus of this module is for you to develop an understanding of research method approaches. The emphasis is on developing research skills that will equip you with the expertise to undertake relevant and topical research required for your future dissertation. The module will work logically through the techniques for writing a critical literature review Then offer sound insights into methodological considerations, along with the importance of the research design elements and ethics. The data gathering for both qualitative and quantitative will be explored, along with appropriate analysis techniques. Lastly, there will be a focus on how to evaluate and communicate your research.

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This proposal is for the development of a new Research Methods/Skills module that will provide you with an alternative 20 credit module to the existing SOE11131: Research Methods. This would be taught during a your second trimester and will develop skills and knowledge in: literature reviewing, secondary data gathering and analysis, approaches to personal reflection, business/research ethics, use of artificial intelligence, sustainability, equality, diversity and inclusion (EDI), etc.

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Module is designed to ensure you are equipped with a longitudinal induction which ensures ‘How to be here’ foundation moves through Professionalism in classroom and beyond to Careers awareness and guidance as part of pass/fail attended module. This ‘levelling-up’ will provide an you with an enhanced experience if you have an identified skills gaps, and provide more skills balances for you within individual cohorts.

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The module content will provide you with an understanding of a number of theories of language, such as how language can affect thought (e.g. Sapir Whorff (see Hua 2004 (ed.)), representations of language, such as how it plays the role of a game (e.g. Saussure, Wittgenstein), the importance of dialogue and conversation in creating meanings (e.g. Bakhtin), different ‘formal' levels of language used in different media and text types, or genres (e.g. Swales) and how to analyse writing and speaking, or discourse (e.g. Fairclough). The module content also considers the role of language in culture (e.g. Scollon and Scollon), different cultures (or ethnographies) of communication (e.g. Dell Hymes), and theories of multilingualism and globalisation (e.g. Blommaert, Canagarajah). The seminar format will allow for a discussion of these aspects, in particular how they apply to written and spoken texts taken from professional contexts. We will reflect on and critically evaluate how language is used, focusing on the impact and influence language has. Both the theory and practice will help you to be aware of the effect of language usage choices you hear and read, and also the language usage choices you make when you speak and write yourself. This will help you to be more effective in your professional career (Usunier, 2011).

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