MSc International Business Management

Postgraduate, Full-time

International Business Management MSc



Our course will allow you to examine international businesses and their activities, also learn how to put this into practice

Overview

Whether you’re contemplating a career in international business or currently working and planning to enhance your qualifications, this course will give you the tools you need to be successful in the international business management arena.

Covering issues such as intercultural business communication, strategy, innovation, global economics and global marketing, it addresses the essentials of modern international business and opens doors to increased employment opportunities at postgraduate level.
Photo of Edinburgh Napier University students meeting industry contacts at a business event

Mode of Study:

Full-time

Duration:

1 year

Start date:

SepJan


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Course details

We expect this course to attract students from various countries and cultures. This provides an excellent opportunity for discussion with your peers, allowing you to acquire and deepen your understanding of the diversity of international approaches to global business challenges.

You’ll be encouraged to reflect on the approach to international business in your own culture and contribute relevant examples in class discussions.

You’ll learn to creatively address the issues of global competition and sustainability while acquiring knowledge of international business and its economic environment. You’ll graduate with an advanced understanding of the complexities of global economics and international business.

Modules

  • Sustaining Organisational Performance
  • Global Economic Environment and Marketing
  • Leadership, Strategy and Innovation
  • Global Marketing
  • Intercultural Business Communication
  • HRM in an International Context
  • Research Methods
  • Dissertation
  • calendar How you’ll be taught You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

    This is a full-time course and is split up into three trimesters. You can choose to start in either January or September.

    Duration:

    • September starts: 12 months
    • January starts: 18 months with a three-month break over the summer (after the first taught trimester)
  • note and pen Assessments

    Assessments for this course include:

    • Report writing
    • Case-study assignments
    • Oral presentation
    • Research proposal
    • Examinations
    • Dissertation

Modules

Modules that you will study* as part of this course

Business Economics and Finance in a Global Environment ( SOE11146 )

This module will teach you the most essential analytical tools required for economic decision making
such as: the concepts of economic systems, profit and utility maximisation, demand elasticity, market
equilibrium, market structures, macroeconomic objectives, government policies’ (monetary, fiscal and
trade policies) tools and their impact on businesses. You will also learn how to evaluate the
advantages and disadvantages to the business of a range of sources of finance, how managers report
on the financial affairs and financial position of the business, and how to analyse financial reports in
order to evaluate business performance.

Further information

Creating Business Excellence and Marketing ( SOE11112 )

Overall the module emphasises the concept of the integrative nature of business and what matters most, in the need and desire to create and sustain business excellence, performance that can endure in the complex, global business environment.

Introduction
In the first instance the module introduces a number of tools and models that can be used to measure the success, or otherwise, of an organisation. This includes a review of relevant performance management approaches (e.g. the Balanced Scorecard, EFQM), which provide a holistic and integrated set of measures that gives a fast but comprehensive view of the business. Performance measurement approaches endeavour to collate important elements that reflect a business’s strategic position e.g. product and service quality measures, product and service development time, customer satisfaction, productivity and so on. Although, performance measurement models and approaches are introduced as a “whole”, this module focuses on two particular aspects as well as incorporating emerging issues in sustainability:
• Internal business processes - What must a business excel at? This section takes an internal process perspective and investigates both the effectiveness and efficiency of the organisation. The focus is on Operations & Supply Chain Management including lean thinking, quality and improvement and role of information technology and e-business.
• Customer/stakeholder focus - How does a business’s customers see the business? This section investigates just how well an organisation is meeting the needs of, and satisfying, its customers. The focus is on managing marketing matters, sales management initiatives and the relationship management challenges for both the selling and the buying organisation.

Internal business processes
The context and principles of operations management and operations strategy are introduced. This is followed by a discussion of the main facets of planning and control processes, with a focus on modern methodologies, such as the philosophy and principles of lean thinking. Following this we examine one of the most significant elements of modern operational practice – Supply Chain Management. This includes examining the various aspects of the supply chain, including procurement, supply chain relationships, and logistics activity. The nature of “Quality” and improvement in an operational context is outlined and underpinned by the premise that all operations – regardless of quality - are capable of improvement. A variety of models and procedures of performance measurement will be evaluated and continues to consider a variety of methodologies for performance improvement.

Customer/stakeholder focus
Building and managing stakeholder resources are critical to creating and sustaining business excellence. Market entry and market development decisions will be introduced. Tools such as value chain analysis and market research resources will be introduced with a focus on critical evaluation of an organisation’s value proposition, potential competitive advantage and USP’s. The impact of digital communications and contemporary issues - such as personal data management collected by organisations and the importance of word-of-mouth - will critically discussed. Consumer focused tools will be introduced to help identify consumer journeys and wider societal concerns (i.e. consumerism, environmentalism, diversity). Recent research around stakeholder engagement, including employee engagement and co-creation, will underpin discussions around authentic stakeholder engagement and branding.

Emerging Issues and Sustainability
Capability development will be considered in line with emerging issues and the latest thinking in business sustainability, in line with the Sustainable Development Goals and other global and local initiatives. This includes the need to involve the customer/stakeholders in the co-creation of solutions and unlocking the potential of the supply chain to create value.

Further information

Dissertation ( SOE11130 )

Research methodologies, critically reviewing literature, research design and ethics, data collection methods (qualitative, quantitative and mixed), analysis methods, research writing and dissemination. Individual research, production of a dissertation, reflection on work undertaken.

Further information

Global Marketing ( MKT11104 )

* Introduction to Global Marketing - A Strategic Perspective
* The Strategic Marketing Process and Global Marketing Challenges
* The Global Trading Environment
* The Social and Cultural Diversity and Complexity of Globalisation
* Global Market Research and Opportunity Analysis
* Globalisation and Market Entry Strategies
* Global Product and Service Marketing
* Global Channels of Communication
* Pricing for Global Markets
* The Management of Global Distribution and Logistics
* Global / International Niche Strategies for Small and Medium Size (SME) Organisations
* Sustaining Competitive Advantage in a Global Environment

Further information

HRM in an International Context ( HRM11111 )

After a brief introduction to models of national culture, the focus of the module is the HR issues and practices of organisations operating across national boundaries with a multi cultural workforce. It covers a range of key HRM areas: (1) global manpower planning, recruitment & selection (3) international performance management, training and development; (3) comparative employment regulation, employee voice and the management of conflict (4) the ethical considerations specific to international operations. These are explored through the use of examples and cases drawn from a range of international contexts and MNC practice. Students are encouraged to reflect on the approach to HRM in their own culture/country and contribute to the consideration of similarity and difference.

Further information

Intercultural Business Communication ( LNG11106 )

This module will provide you with a thorough understanding of specific theories of culture and communication, cultural systems and dimensions offered by major intercultural researchers and the critiques they have received in order to contribute to a more widening debate of intercultural theory and research. Taught sessions will address the notions of culture and intercultural business communication, and theoretical frameworks about cultural systems, cultural complexity and acculturation. There is also one session devoted to an intercultural workshop that helps you rehearse, through practical activities, the input from the previous taught sessions

Further information

Leadership, Strategy and Innovation ( HRM11119 )

The module will cover the following content:
1. Organisation Strategy and Strategic Leadership
2. Determining the Strategic Direction: Mission Vision and Values
3. Strategic Decision-making in Practice
4. Transformational Leadership Approaches and Emotional Intelligence
5. The Leader-Follower Relationship and the Psychodynamics of Leadership
6. Team Leadership
7. Strategic Decision-Making in Innovative Contexts
8. Creating Systemic Innovation
9. Authentic and Sustainable Leadership
10. Current Trends in Strategic Leadership

Further information

Research Methods ( SOE11131 )

Research methodologies, critically reviewing literature, research design and ethics, data collection methods (qualitative, quantitative and mixed), analysis methods, research writing and dissemination.

Further information

* These are indicative only and reflect the course structure in the current academic year. Some changes may occur between now and the time that you study.

Entry requirements

Entry requirements

The entry requirement for this course is a Bachelor (Honours) Degree at 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme.

We may also consider lesser qualifications if you have sufficient professional work experience within the industry.

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English, or your undergraduate degree was taught and examined in English (within two years of starting your postgraduate course). Check our country pages to find out if this applies to you.

International students

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that non-EU international students are unable to enrol onto the following courses:
  • BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)
  • BM Midwifery/MM Midwifery

Admissions policies

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
Students from 2019/20 2020/21
Home/EU £7,280 £7,572
Overseas £13,520 £14,062

Please note tuition fees are subject to an annual review and may increase from one year to the next.
For more information on this and other Tuition Fee matters please see Frequently Asked Questions about Fees

Click this link for Information of Bursaries and Scholarships

The University offers a 10% discount on MSc Postgraduate Taught Masters programmes to its alumni. The discount applies to all full-time, part-time and online programmes.


Careers

In recent years, students have come to our MSc courses with degrees from many different disciplines, and have gone on to build careers in a range of industries in the public, private and voluntary/not-for-profit sectors.
Students on campus