MSc International Marketing with Tourism

Postgraduate, Full-time

International Marketing with Tourism MSc

Stand out from the crowd and get ready to start an exciting international marketing career in the tourism sector


This programme will equip you with the knowledge and intellectual capabilities to successfully commence or develop a career in international marketing within the tourism sector. It is suitable for any graduate who desires a comprehensive understanding of international marketing with tourism. This could include a new graduate who is keen to start a career in tourism marketing. Equally, it could include an experienced professional who would like to ensure they have thorough grounding in marketing and tourism subjects in order to develop their international tourism marketing career.

The programme satisfies the need for academic rigour with an understanding of the day-to-day practice of international marketing in the context of the tourism sector. The modules contain many examples of international marketing in practice and examine both established and new techniques for practising marketing in an international tourism context successfully.

The degree also aims to develop the skills necessary for employment such as; decision-making and problem-solving in complex, unpredictable and often fast changing situations; developing initiative and personal responsibility; and the independent learning ability needed for continuing professional development in an international environment.

Mode of Study:


Dual degree option


1 years

Course details

You’ll develop organisational and business skills as well as an understanding of digital marketing brand management, intercultural communication, tourism and the ability to develop strategic marketing plans.

You’ll gain transferable skills such as project management, research, time management and presentation methods.

Lead Academics

Dr Agata Krowinska

Agata is a Lecturer in Marketing at Edinburgh Napier University. She is the Programme Leader of MSc International Marketing Suite. Her research interests include digital marketing, consumer engagement and artificial intelligence in marketing.

Dr Clidna Soraghan

Clidna is a Lecturer in Marketing at Edinburgh Napier University. She is the Deputy Programme Leader of MSc International Marketing Suite. Her research interests include critical marketing, consumer behaviour, and social marketing.

  • calendar How you’ll be taught

    This is a one year full-time course starting in September and is split up into three trimesters.

    In Trimester 1 (Sept-Dec) you will study three modules: Principles and Practices of Marketing, Intercultural Business Communication, and Tourism Concepts and Issues

    In Trimester 2 (Jan-April) you will study four modules: Research Methods, Strategic Brand Management, Digital Marketing Strategy, and Case Studies in International Tourism

    In Trimester 3 (May--August) you will complete a Dissertation.

  • note and pen Assessments Each module will have either one or two assessments. Assessment is carried out via a wide range of mechanisms, both coursework and exam.



Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information is available in our disclaimer.

Entry requirements

The entry requirement for this course is a Bachelor (Honours) Degree at a 2:2 or above.  We look for applicants to have a background in any discipline in order to be eligible for the programme.

We may also consider lesser qualifications if you have sufficient professional work experience within the industry.

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English, or your undergraduate degree was taught and examined in English (within two years of starting your postgraduate course). Check our country pages to find out if this applies to you.

International students

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that international students are unable to enrol onto the following courses:
  • BN Nursing/MSc Nursing (Pre-registration) (Adult, Mental Health, Child, Learning Disabilities)
  • BM Midwifery/MM Midwifery

Admissions policies

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
Students from 2022/23 2023/24
Scotland, England, Wales, Northern Ireland, and Republic of Ireland £8,040 tba
Overseas and EU £16,075 tba

Please note tuition fees are subject to an annual review and may increase from one year to the next.
For more information on this and other Tuition Fee matters please see Frequently Asked Questions about Fees

Click this link for Information of Bursaries and Scholarships

The University offers a 20% discount on Postgraduate Taught Masters programmes to its alumni. The discount applies to all full-time, part-time and online programmes.
Please note that the tuition fees liable to be paid by EU nationals commencing their studies from 1 August 2021 will be the Overseas fee rate. The University offers a range of attractive Tuition Fee bursaries to students resident in specific countries. More information on these can be found here.


Traditional dancers performing in front of Edinburgh Castle at the Edinburgh Military Tattoo

This course will give you excellent career prospects in international marketing including at management level.

The experience of studying Marketing abroad and in a global context can open up many more marketing career options to you around the world.
Students laughing and chatting around a table in Craiglockhart campus