You’ll gain organisational and business skills that take into account the diversity of cultures involved in developing and managing international tourism. Through lectures, guest speakers and case studies, you’ll develop an advanced understanding of the issues and concepts involved in international tourism development, as well as marketing practice and heritage considerations around the world.
We will help you to develop skills, such as formulating policy and planning for the future, as well as developing your abilities in research, time management and presentation methods.
Upon completion of the course, you’ll be able to devise sustainable policies and strategies for the overall industry.
With the number of tourist ventures and operations in and near the city, you’ll have plenty of options for part-time work and employment after graduation.
- Managing Heritage Tourism
- Destination Marketing
- Direct and Digital Marketing
- Experience Design and Management for Tourism, Hospitality and Events
- Two options
- Research Methods
- Dr Dina Anastasiadou is the leading authority in EU tourism policy and has published extensively on the impact of regional trading organisations on international tourism development. She has undertaken research projects on cross border collaboration in tourism in Southern Africa, tourism marketing technologies and community engagement in events. Her main research interests lay in tourism policy, governance, stakeholder engagement and organisational structures in tourism. She is currently involved in comparative research in destination management organisational structures in Scotland and Denmark.
- Dr Ross Tinsley is a Tourism Lecturer and Programme Leader Edinburgh Napier University. He is currently interested in the identity and evolution of counter culture festivals and the role of spirituality within such events. He has also researched and published on small tourism businesses and destination development within developing country contexts. His PhD investigated networking between small tourism businesses and its contribution to destination development. His current work centres on the evolution of the Beltane Fire Festival, of which he was a past performer.
- Dr Paul Barron is Professor in Hospitality and Tourism Management at Edinburgh Napier University. Upon completing his first degree in Hotel Management, Paul embarked on a successful, 8 year, management career in the Hospitality industry. Paul commenced his academic career as a lecturer in Hospitality Management at Glasgow Caledonian University and completed his MSc in Human Resource Management. Paul then spent 11 years as Senior Lecturer The University of Queensland, Australia and was awarded his PhD in 2003. This study formed the largest examination of international students' educational experiences in Australian universities and is held as a key element of research in the field of hospitality management education. Paul joined Edinburgh Napier University in 2007 as Reader in Hospitality Management and gained his Professorship in August 2015. Paul continues to study the education experience of students studying hospitality, tourism and events at university and, more recently has undertaken funded research that examined the emerging Generation Y consumer in the UK, Hong Kong, Macau and Singapore. Current projects are regarding employee engagement, knowledge transfer and an analysis of career destinations and aspirations of festival and event graduates.