You’ll gain organisational and business skills that take into account the diversity of cultures involved in developing and managing international tourism. Through lectures, guest speakers and case studies, you’ll develop an advanced understanding of the issues and concepts involved in international tourism development, as well as marketing practice and heritage considerations around the world.
We will help you to develop skills, such as formulating policy and planning for the future, as well as developing your abilities in research, time management and presentation methods.
Upon completion of the course, you’ll be able to devise sustainable policies and strategies for the overall industry.
With the number of tourist ventures and operations in and near the city, you’ll have plenty of options for part-time work and employment after graduation.
- Managing Heritage Tourism
- Destination Marketing
- Direct and Digital Marketing
- Experience Design and Management for Tourism, Hospitality and Events
- Two options
- Research Methods
- Dr Dina Anastasiadou is the leading authority in EU tourism policy and has published extensively on the impact of regional trading organisations on international tourism development. She has undertaken research projects on cross border collaboration in tourism in Southern Africa, tourism marketing technologies and community engagement in events. Her main research interests lay in tourism policy, governance, stakeholder engagement and organisational structures in tourism. She is currently involved in comparative research in destination management organisational structures in Scotland and Denmark.
- Dr Ross Tinsley is a Tourism Lecturer and Programme Leader Edinburgh Napier University. He is currently interested in the identity and evolution of counter culture festivals and the role of spirituality within such events. He has also researched and published on small tourism businesses and destination development within developing country contexts. His PhD investigated networking between small tourism businesses and its contribution to destination development. His current work centres on the evolution of the Beltane Fire Festival, of which he was a past performer.
Craig Wight is an Associate Professor with responsibility for research and income generation and teaching and learning enhancement at Edinburgh Napier University. He has led and delivered a number of modules at undergraduate and postgraduate level with the thrust of these covering strategic management, research methods, and market intelligence creation and usage in the tourism and hospitality sectors. Craig is a Senior Fellow of the Higher Education Academy and is research-active, having authored and co-authored a number of publications on tourism and heritage management in journals and books. He has also undertaken a wealth of tourism, hospitality, leisure and cultural research and consultancy for a range of national and international clients within the public, private and voluntary sectors.