The Destination Leaders Programme is a transformational investment for you, your business and your destination. 

This award winning, academically accredited CPD is based on practice-based learning, previously funded by Scottish Government and delivered in partnership with Scottish Enterprise, Highlands & Islands Enterprise, South of Scotland Enterprise and Skills Development Scotland, as part of the Scottish Tourism Leadership Programme.

Skills Development for Tourism Professionals

Effective leadership is consistently identified as a key driver of growth for all business sectors, but tourism faces particular challenges, given the range, scale and mix of businesses that need to work together to deliver a great customer experience.

This innovative award-winning programme is fully funded by Scottish Enterprise, working alongside the Scottish tourism industry and delivered by Edinburgh Napier University.  

Based on an internationally acclaimed initiative originating from Melbourne, Australia, the DLP is designed to equip emerging tourism leaders with the skills, knowledge and networks that they need to become effective destination leaders.

Eight previous programmes have been delivered to more than 150 participants from Edinburgh, Glasgow and all across Scotland. The most recent cohort (shown below) graduated in May 2022.

The DLP graduates standing in front of the Business School with Professor Jane Ali-Knight in the front 

Who is it for?

The programme is open to talented individuals who already have a strong track record in leadership within their own organisation and/or within their destination. Applicants must also have ambition, commitment and passion for developing themselves, their business and their destination, which must be demonstrated in the personal statement submitted with their application . 

To find out more about the programme, please view the clip below, and also hear from our alumni on the DLP YouTube Channel.

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DLP has been fantastic in helping me diversify my business to support tourism clients with broader business advice.

Kirsty Innes

Business Owner

I had been on the short course previously and was keen to do the full programme as the quality of content is so good.

Sheila Gilmore

Chief Executive, VisitArran