Pich, C., Harvey, J., Armannsdottir, G., Poorrezaei, M., Branco-Illodo, I., & Kincaid, A. (2018). Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum. International Journal of Market Research, 60(6), 589-610. https://doi.org/10.1177/1470785318793260
This article presents a study of young voter engagement in relation to the EU referendum—a democratic vote on the United Kingdom’s membership of the European Union. Using the ...
Kincaid, A., Ramsey, E., McCole, P., Fang, Y., & Li, H. (in press). The role of structural assurance on previous satisfaction, trust and continuance intention: The case of online betting. Information Technology and People, doi:10.1108/ITP-08-2017-0274
Varied accounts exist regarding the role of trust and satisfaction in online continuance intention and contexts within which this occurs. This paper considers the moderating e...