Christof Backhaus

christof backhaus

Dr Christof Backhaus

Professor of Marketing

Biography

Christof is Professor of Marketing and Head of Research at The Business School at ENU. Following completion of his PhD at the University of Muenster, he worked as an Assistant Professor at the Universities of Dortmund, Bochum and Braunschweig in Germany, and as a Professor of Marketing at Newcastle University Business School (2013-2016) and at Aston Business School (2016-2020).

Christof's research interest lies primarily in the field of Retail and Services Marketing and Management. His work in these domains has been published in international marketing journals such as the Journal of Business Research, Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Small Business Management, Industrial Marketing Management, and Psychology & Marketing.

In order to ensure that his research activities are of practical relevance, he regularly collaborates with companies and industry associations such as Allianz SE, IACCM, Vodafone D2 GmbH, and Volkswagen AG to help resolve issues in the areas of service innovation, customer and partner relationship management, marketing control & monitoring, and sponsorship management.

Research Areas