Iain Macdonald

Iain Macdonald

Dr Iain Macdonald

Associate Professor

Biography

I have over 25 years of creative industry experience as an award winning television graphic designer at BBC Television, and as a film and commercials director at The Moving Picture Company.
I entered academia in 2010 joining Napier on the BDes Graphic Design programme. I was made Associate Professor in 2015. Between 2014-17 I was Programme Leader of MSc Creative Advertising and 2016-17 Head of Design Photography Advertising.

Between 2017 - 2018 I was an Associate Dean at London College of Communication, University of the Arts London. My role spanned a large portfolio of responsibilities at LCC and the Design School, then latterly the Screen School. The role exploited my industry expertise in VFX and animation to help develop the new programme portfolio in the Screen School. I was Creative Director of the Screen School public engagement programme in January 2018, ‘Beyond 2001: New Horizons’ that celebrated the Stanley Kubrick Archive at LCC. I was involved in curriculum development of Design courses, as well as cross-College initiatives for recruitment and progression, particularly courses that prepare students for under-graduate and post-graduate entry.

Esteem

Advisory panels and expert committees or witness

  • Curriculum Board of the National Society for Art & Design Education (NSEAD).

 

External Examining/Validations

  • MA Motion Graphics, Letterkenny Institute of Technology, Ireland
  • MA Graphic Moving Image, London College of Communication, University of the Arts London

 

Fellowships and Awards

  • Fellow of Royal Society of Arts
  • International Broadcast Designers Association Bronze ‘TV Dinners’
  • International Broadcast Designers Association Silvers ‘Taking Liberties’, ‘Arena’
  • BAFTA Nomination ‘People’s Century’
  • Senior Fellow of Higher Education Academy

 

Invited Speaker

  • ‘Exploring the Benefits and Challenges to Student Mobility – What do we Know About our Students’ Perceptions of Their Own and Host Culture of Learning’. With Foster, M. Learning, Teaching and Assessment Conference, Edinburgh Napier University
  • ‘Five go to Mozambique: a film of how design students develop intercultural competencies for professional practice and global citizenship.’ Society of Research in Higher Education Conference, Newport, Wales
  • ‘The New Television Graphic Designer: a new bricoleur?’ Transformations in Broadcasting Conference, Leeds
  • ‘The Changing Technological and Commercial Environment for BBC Graphic Design’, Film and Media Conference, London
  • ‘Digital gardens with real toads in them: the place of heritage media in a digital art and design education’. DRS CUMULUS International Conference for Design Education Researchers, Oslo, Norway
  • ‘Interdisciplinary Methodologies in Different Cultures of Learning: Apples and Pears?’, with Firth, R., International Journal of Art & Design Education Conference, Liverpool
  • ‘How can design education develop intercultural competencies using critical approaches to global consumerism?’ With MacLeod, M. AIGA Design Educators Conference, York University, Toronto, Canada
  • ‘How can design education develop intercultural competencies for professional practice and global citizenship?’ With MacLeod, M. DRS CUMULUS International Conference for Design Educators Conference, Milan, Italy
  • ‘Hyperrealism to Metamedium: how can television audience engagement be affected by different production techniques in channel and programme branding?’ Titles, Teasers and Trailers Conference, University of Edinburgh
  • ‘Looking East, learning through Art and Design processes’ with Firth R. International Journal of Art & Design Education Conference, Chester
  • ‘Re-constructing “Culture of Learning” – International Student Experiences in China and the UK’, with Firth, R., Foster, M. and Zhou, V. HEA Annual Conference, Aston University
  • ‘Shifting the Focus: Listening to Students’, with Ash, A. International Journal of Art & Design Education Conference, Liverpool
  • ‘Shifting the Focus’, with Ash, A. International Journal of Art & Design Education Conference, Liverpool
  • ‘Shining the Light on the Cultural Aspects of Student Mobility: reflections on a cross-faculty collaborative project’. With Foster, M. and Firth, R. Teaching Fellows Conference, Edinburgh Napier University

 

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