Article
05 October 2015
Published
Emerald
10.1108/AAM-05-2014-0019
Macdonald, I. (2015). Designing to engage a television audience: how are different media used in TV ident creation?. Arts and the Market, 5, 139-153. https://doi.org/10.1108/AAM-05-2014-0019
Associate ProfessorSchool of Arts and Creative Industries
I.Macdonald@napier.ac.uk
Branding; television graphics; channel idents; analogue animation; computer generated imagery audience generated content;
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