Kat Rezai Namaghi

kat rezai namaghi

Ms Kat Rezai Namaghi

Lecturer

Biography

Kat Rezai is a Lecturer in Marketing at Edinburgh Napier University Business School.

Kat has a PhD in Marketing & Consumer Research from Edinburgh Napier University. She is a Fellow of Higher Education Academy and is currently working on a CPD in Public Relations. Her PhD explored the relationship between Instagram marketing content and millennial women’s self-image, and thus specialises in research concerning social media marketing, Gender & Consumer Research, and generational marketing. Kat is currently researching further into social media marketing, most specifically in areas about ethical issues concerning the impact of social media marketing on consumers’ body image. Her other research areas include Digital Ethnographic methods, public engagement, consumer ethics, and feminism. Kat has five years of experience in public engagement practices, where she has been delivering a variety of performance lectures at public engagement conferences and events in order to engage with the wider public. Prior to her academic career, Kat has worked in a variety of marketing roles, including retail, public relations and marketing campaigns. Kat currently teaches Marketing Research, Marketing Communications, and Marketing Ethics.

Research Areas

Events

Esteem

Invited Speaker

  • Advertising Standards Authority (ASA) (2017) Gender Report

 

Media Activity

  • PGRNS (2018) What Does Sex Sell? An interview with Kat Rezai
  • Herald Scotland mention - Fringe show
  • LibDem.org: What Does Sex Sell? Fringe show review
  • Postgraduate Gender Research Network Scotland (2017) blog

 

Public/Community Engagement

  • What Does Sex Sell? (CoDI Fringe show)
  • Advertising 'sexy' Violence: Challenging sex and violence in gendered advertising

 

Date


3 results

A case of the insta-self: exploring the relationship between Instagram branded content and millennial women's self-image

Thesis
Rezai, K. A case of the insta-self: exploring the relationship between Instagram branded content and millennial women's self-image. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2702754
This PhD explores the relationship between Instagram branded content and millennial women’s self-image. Since Facebook bought Instagram in 2012, an abundance of branded conten...

Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content.

Presentation / Conference
Rezai Namaghi, K., Thomson, E., & Logan-MacFarlane, A. (2017, July)
Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content. Paper presented at Academy of Marketing Conference, Hull
Social media is a relatively new form of interaction and communication. As such, methodologies for its analysis – netnographic methodologies – are still evolving, with approa...

Sex Sells: A comparative study of two-generational perspectives of the sexual stereotyping of women in advertising: Boomers v. Millennials

Presentation / Conference
Hogg, K., Rezai Namaghi, K., & Tjandra, N. C. (2015, November)
Sex Sells: A comparative study of two-generational perspectives of the sexual stereotyping of women in advertising: Boomers v. Millennials. Paper presented at Popular Culture and World Politics (8) conference
Various studies on gender stereotyping in advertising and on inter-generational differences can be found the academic literature. Nevertheless, little studies can be found on ...

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