Paul Naughton

Paul Naughton

Dr Paul Naughton



Dr Paul Naughton is a Marketing Lecturer in the Business school. He is involved in teaching social marketing and consumer behaviour at undergraduate and postgraduate level. Paul completed his PhD in Food Marketing at University College Cork in 2013. His research is primarily focused on the analysis of social and environmental issues (e.g. obesity, sustainability) related to food choice. Paul is particularly interested in and experienced using quantitative research methods and survey instruments.

Research Areas


Fellowships and Awards

  • Associate Fellow Member of the the Higher Education Academy



  • Reviewer International Journal of Consumer Studies
  • Reviewer Hospitality & Society
  • Reviewer for Management Decision
  • Reviewer for the Journal of Social Marketing
  • Reviewer for Appetite (Journal)