Paul Naughton

Paul Naughton

Dr Paul Naughton

Lecturer

Biography

I am currently working as a Lecturer in Marketing within the Business School at Edinburgh Napier University.

I completed my PhD in Food Marketing at University College Cork. My research interests primarily focus on socio-environmental issues such as health, safety, and sustainability, in the food supply chain. I engage with a range of stakeholders including food policy makers, primary food producers, manufactures, and food consumers. I am particularly interested in and experienced using quantitative research methodologies.

I have previously worked as a Research Associate at Newcastle University and a Research Officer at Teagasc - a state agency in Ireland that provides research & advisory in agriculture, horticulture, food and rural development. I have experience in providing project management support and research skills on large multi-disciplinary projects including an EU FP7 funded project and a Newton funded project.

My teaching aligns closely with my research interests. I am module lead for the undergraduate and postgraduate consumer behaviour modules (MKT07102 & MKT11102). I am deputy programme leader for the BA Marketing suite.

Research Areas

Esteem

Fellowships and Awards

  • Associate Fellow Member of the the Higher Education Academy

 

Reviewing

  • Reviewer Hospitality & Society
  • Reviewer International Journal of Consumer Studies
  • Reviewer for Management Decision
  • Reviewer for the Journal of Social Marketing
  • Reviewer for Appetite (Journal)

 

Date


6 results

Food fraud and the perceived integrity of European food imports into China

Journal Article
Kendall, H., Naughton, P., Kuznesof, S., Raley, M., Dean, M., Clark, B., …Frewer, L. J. (2018)
Food fraud and the perceived integrity of European food imports into China. PLOS ONE, 13(5), https://doi.org/10.1371/journal.pone.0195817
Background/Aims Persistent incidents of food fraud in China have resulted in low levels of consumer trust in the authenticity and safety of food that is domestically produced....

Drivers of existing and emerging food safety risks: Expert opinion regarding multiple impacts

Journal Article
Kendall, H., Kaptan, G., Stewart, G., Grainger, M., Kuznesof, S., Naughton, P., …Frewer, L. J. (2018)
Drivers of existing and emerging food safety risks: Expert opinion regarding multiple impacts. Food Control, https://doi.org/10.1016/j.foodcont.2018.02.018
Considerable research effort is invested in the development of evidence to help policy makers and industry deal with the challenges associated with existing and emerging food ...

Reducing consumption of confectionery foods: a post-hoc segmentation analysis using a social cognition approach.

Journal Article
Naughton, P., McCarthy, M., & McCarthy, S. (2017)
Reducing consumption of confectionery foods: a post-hoc segmentation analysis using a social cognition approach. Appetite, 117(1), 168-178. https://doi.org/10.1016/j.appet.2017.06.027
Considering confectionary consumption behaviour this cross-sectional study used social cognition variables to identify distinct segments in terms of their motivation and effor...

Precision Agriculture in China: Exploring Awareness, Understanding, Attitudes and Perceptions of Agricultural Experts and End-Users in China

Journal Article
Kendall, H., Naughton, P., Clark, B., Taylor, J., Li, Z., Zhao, C., …Frewer, L. J. (2017)
Precision Agriculture in China: Exploring Awareness, Understanding, Attitudes and Perceptions of Agricultural Experts and End-Users in China. Proceedings of the British Society of Animal Science, 8(2), 703-707. https://doi.org/10.1017/s2040470017001066
Precision agriculture (PA) may improve the sustainability of Chinese agriculture. Ten experts were interviewed and 34 farm workers surveyed regarding their understanding, atti...

Acting to self-regulate unhealthy eating habits. An investigation into the effects of habit, hedonic hunger and self-regulation on sugar consumption from confectionery foods

Journal Article
Naughton, P., McCarthy, M., & McCarthy, S. (2015)
Acting to self-regulate unhealthy eating habits. An investigation into the effects of habit, hedonic hunger and self-regulation on sugar consumption from confectionery foods. Food Quality and Preference, 46, 173-183. https://doi.org/10.1016/j.foodqual.2015.08.001
Many people are motivated to eat healthily but find it difficult to override established and less healthy habits. Habits by their nature are unconscious and cued by the enviro...

The creation of a healthy eating motivation score and its association with food choice and physical activity in a cross sectional sample of Irish adults

Journal Article
Naughton, P., McCarthy, S. N., & McCarthy, M. B. (2015)
The creation of a healthy eating motivation score and its association with food choice and physical activity in a cross sectional sample of Irish adults. The international journal of behavioral nutrition and physical activity, 12(1), https://doi.org/10.1186/s12966-015-0234-0
Background This study aimed to develop a healthy eating motivation score and to determine if dietary, lifestyle and activity behaviours vary across levels of motivation to eat...