I’m a lecturer in Marketing at the Business School here at Edinburgh Napier University, joining in 2019. Prior to that, I led Scotland’s first practice-based Master’s degree in Digital Marketing at Robert Gordon University. I’ve worked in Marketing and the digital industry for over 10 years, including a year on behalf of Google at the Google Digital Garage in Edinburgh (2018-2019). My PhD investigated online video, its production and distribution from 1998-2005 – the area of ‘web 1.0′, just before the breakthrough of YouTube (2006) and the advent of social media.
My teaching and research focuses on digital marketing and aims to bridge the gap between marketing theory and practice, to ensure that marketing education is aligned with the needs of industry and business.