Simone Kurtzke

simone kurtzke

Dr Simone Kurtzke

Lecturer

Biography

I’m a lecturer in Marketing at the Business School here at Edinburgh Napier University, joining in 2019. Prior to that, I led Scotland’s first practice-based Master’s degree in Digital Marketing at Robert Gordon University. I’ve worked in Marketing and the digital industry since 2002, including a year on behalf of Google at the Google Digital Garage in Edinburgh (2018-2019) and various digital and social media agencies. My PhD investigated online video, its production and distribution from 1998-2005 – the area of ‘web 1.0′, just before the breakthrough of YouTube (2006) and the advent of social media.

I consider myself half academic / half practitioner, and my goal is to bridge the gap between marketing theory and practice, to ensure that marketing education is aligned with the needs of industry and business. My research interests are digital education and skills, small business marketing, and digital marketing

Research Areas

Esteem

Conference Organising Activity

  • Presented at Academy of Marketing Conference

 

External Examining/Validations

  • External Examiner
  • Validator and Moderator

 

Fellowships and Awards

  • ENSA Excellence Awards - Best Lecturer (Marketing, Tourism & Languages)
  • Fellow of the Institute of Data & Marketing
  • FHEA Fellow of the Higher Education Academy
  • PRide Silver Award

 

Invited Speaker

  • Social Media Communications: Engagement, Content and Innovation
  • Effective Digital Communications
  • GDPR Scotland
  • Digital Skills for Graduates
  • Google Analytics for the Third Sector
  • Is my website working?

 

Membership of Professional Body

  • Member of the Digital Analytics Association
  • Member of the Academy of Marketing

 

Reviewing

  • Journal of Marketing Education

 

Date


5 results

Why Are Marketing Analytics Skills Vital, and How Can Business Schools Teach It?

Digital Artefact
Kurtzke, S. (2022)
Why Are Marketing Analytics Skills Vital, and How Can Business Schools Teach It?. [Blog post]

Analytics Capability in Marketing Education: A Practice-Informed Model

Journal Article
Kurtzke, S., & Setkute, J. (2021)
Analytics Capability in Marketing Education: A Practice-Informed Model. Journal of Marketing Education, 43(3), 298-316. https://doi.org/10.1177/02734753211042404
As marketing continues to be transformed by technology and the explosion of big data, academic research has identified a significant need for analytics skills in marketing edu...

SME ICT Marketing Impact: A New Conceptual Model

Conference Proceeding
Kurtzke, S., & Setkute, J. (2020)
SME ICT Marketing Impact: A New Conceptual Model. In Proceedings of the European Marketing Academy
This paper presents a conceptual model for SME ICT marketing impact. The conceptualization integrates approaches from technology-in-practice scholarship, which argues that the...

The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs

Conference Proceeding
Setkute, J., & Kurtzke, S. (2019)
The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs. In 52nd Annual Conference Proceedings, (37-38
The use digital marketing has grown significantly, therefore, companies have been forced to adopt digital communications as a part of their marketing practices with websites b...

How to embed data skills in a 'soft' subject: A practice-informed approach

Other
Kurtzke, S. (2021)
How to embed data skills in a 'soft' subject: A practice-informed approach