Simone Kurtzke

simone kurtzke

Dr Simone Kurtzke

Lecturer

Biography

I’m a lecturer in Marketing at the Business School here at Edinburgh Napier University, joining in 2019. Prior to that, I led Scotland’s first practice-based Master’s degree in Digital Marketing at Robert Gordon University. I’ve worked in Marketing and the digital industry for over 10 years, including a year on behalf of Google at the Google Digital Garage in Edinburgh (2018-2019). My PhD investigated online video, its production and distribution from 1998-2005 – the area of ‘web 1.0′, just before the breakthrough of YouTube (2006) and the advent of social media.
My teaching and research focuses on digital marketing and aims to bridge the gap between marketing theory and practice, to ensure that marketing education is aligned with the needs of industry and business.

Research Areas

Esteem

Conference Activity

  • Presented at Academy of Marketing Conference

 

External Examining/Validations

  • External Examiner
  • Validator and Moderator

 

Fellowships and Awards

  • Fellow of the Institute of Data & Marketing
  • FHEA Fellow of the Higher Education Academy
  • PRide Silver Award

 

Invited Speaker

  • Social Media Communications: Engagement, Content and Innovation
  • Effective Digital Communications
  • GDPR Scotland
  • Google Analytics for the Third Sector
  • Digital Skills for Graduates
  • Is my website working?

 

Membership of Professional Body

  • Member of the Digital Analytics Association
  • Member of the Academy of Marketing