Integrating AI Literacy in Higher Education: A Practical Framework

Research Output

This project is a rapid response to the UK Russell Group's 2023 first principle on the use of generative AI (GAI) tools to "support student and staff to become AI literate" (Russell Group, 2023, p. 1). The author, a lecturer in marketing, developed a theory-grounded AI Literacy Framework and designed an AI literacy intervention into a module, addressing the need for students to acquire AI literacy in marketing, where GAI is significantly impacting industry.

Date:

18 June 2024
Publication Status:

Unpublished
Funders:

Edinburgh Napier Funded

http://researchrepository.napier.ac.uk/output/3697830 <p>Kurtzke, S. (2024, June). <i>Integrating AI Literacy in Higher Education: A Practical Framework</i>. Poster presented at The Gathering: Edinburgh Napier's Learning & Teaching Conference, Edinburgh, UK</p>

Citation

Kurtzke, S. (2024, June). Integrating AI Literacy in Higher Education: A Practical Framework. Poster presented at The Gathering: Edinburgh Napier's Learning & Teaching Conference, Edinburgh, UK