Dr Colin Mackenzie invited to write for Edinburgh Chamber of Commerce on CPD for sales Professionals
The article is a summary of a peer-reviewed published paper outlining a method of CPD for sales professionals

Date posted

1 July 2022

The Mackenzie-Bauer framework for supporting skill development, published in Wirtschaft und Management, was derived from a feeling expressed by sales professionals that their continuous professional development was not taken as seriously as other departments. This articles suggests that if business wish to retain and grow sales they should consider developing sales people , this involves more than basic product training.