Colin Mackenzie
Colin Mackenzie 1

Dr Colin Mackenzie MSc, FHEA

Zero Hour Lecturer

Biography

Colin is a highly experience businessman and entrepreneur. Colin's business experience encompasses business start-ups, organisational improvement, executive coaching and sales and leadership training. Colin currently has business interests in retail, recruitment, training and property. He has his own consultancy and is a high growth advisor and has advised a wide range of business from online retail, consultancy and utilities.

He also has a proven track record in exhibition and event management. Colin is a contributor to BBC Radio Scotland and lecturers at Edinburgh Napier University on sales, negotiation, leadership and management.

Colin has been the module leader for Edinburgh Napier's prestigious blended MSc in People and Organisational Development delivered to a commercial client. He was also a tutor and supervisor for Edinburgh Napier's MSc on Entrepreneurial Leadership. Colin holds an MSc in Quality and Business Excellence and has completed a Doctorate of Business focussing on leadership. He is a guest lecturer at a number of universities on leadership and commerce. Colin is available through our network to support businesses in the areas of ethical sales training, sales strategy development, leadership, influencing techniques, motivation, executive coaching and strategic growth.

Research Areas

News

Esteem

Advisory panels and expert committees or witness

  • South East Asia Sales Competition Advisor

 

External Examining/Validations

  • Head Judge South East Asia Sales Competition 2022
  • Leading judge Thailand Negotiation and Sales Competition 2022
  • Assessor/Judge European Sales competition
  • Assessor/Judge South East Asia Sales Competition
  • Judge in Turku Sales competition
  • Head judge European Sales competition

 

Fellowships and Awards

  • Fellow of Higher Education Authority
  • Assessor for The Peter Vardy - Best Training Academy

 

Grant Funding Panel Member

  • BBC Children in Need Advisory Board for Scotland

 

Invited Speaker

  • Guest lecturer on B2B business at Fachhochschule Wiener Neustadt
  • Invited lecturer at Universitas Pura Indonesia UPI YPKD

 

Media Activity

  • BBC Radio Scotland invited speaker

 

Non-executive Directorship

  • Director of charity- Hear my music

 

Public/Community Engagement

  • Director Hear my Music
  • Action for Children Stephenson Award
  • Producer 'Never mind the Business'

 

Visiting Positions

  • Lecturer on Sales Ethics
  • Invited lecturer University of Edinburgh

 

Date


11 results

Sustainable sales

Journal Article
Mackenzie, C. (2023)
Sustainable sales. International Journal of Sales Transformation, 9(1), 40-43
In a world where sustainability is the new buzzword, is “sustainable sales” just greenwashing or can it genuinely support the creation of a company’s unique selling propositio...

TPACK Towards ICT Integration: Does Creativity Have Moderating Effect?

Journal Article
Khreshna, B., Mintasih, I., Mackenzie, C., & Santika, V. (2022)
TPACK Towards ICT Integration: Does Creativity Have Moderating Effect?. International Journal of Pedagogy and Teacher Education, 6(2), https://doi.org/10.20961/ijpte.v6i2.66748
The purpose of this study was to examine an effect of technological pedagogical and content knowledge (TPACK) on information and communication technology (ICT) integration in ...

Supporting sales professionals in continuous professional development: a framework for training, mentoring and coaching

Journal Article
Mackenzie, C., & Bauer, A. C. (2022)
Supporting sales professionals in continuous professional development: a framework for training, mentoring and coaching. Wirtschaft und Management, 32, 67-85
This conceptual paper has the aim of providing a tool suitable for supporting the continuous professional development of sales management and staff. Previous research high...

Sales Insights: wise words for beginners in Business-to-Business sales

Book
Mackenzie, C., & Bauer, A. (2022)
Sales Insights: wise words for beginners in Business-to-Business sales. Jakarta, Indonesia: Seameo Seamolec
This is book for those who are studying or beginning a career in sales. It is not a 'line-by-line' sales process but provides small bite sizes pieces of thinking. This book wa...

Learning Through Competition

Journal Article
Mackenzie, C., Bauer, A. C., & Reiterer, J. (2022)
Learning Through Competition. International Journal of Sales Transformation, 8(1), 11-12
The USA has been foremost in developing and promoting sales competitions for university graduates. However, this dominance is quietly being challenged by the Europeans and uni...

The new normal: The role of B2B Sales in Supply chain and logistics strategy

Presentation / Conference
Mackenzie, C. (2021, December)
The new normal: The role of B2B Sales in Supply chain and logistics strategy. Presented at ISAC, Online
The Role of B2B Sales in Supply chain and Logistics strategy- A talk given at the opening of the Indonesian Sales competition. This talk illustrated the importance position ...

Emerging from the Pandemic

Journal Article
Mackenzie, C. (2021)
Emerging from the Pandemic. International Journal of Sales Transformation, 2-25
What do companies and organisations need to think about relevant to sales and the changing landscape in the 'new normal'. A view from academics and practitioners

Sales is not just about action but interaction

Presentation / Conference
Mackenzie, C. (2021, October)
Sales is not just about action but interaction. Presented at Turku University of Applied Science, Online
An explanation about how sales is not simply about talking but about the process of interacting.

A new paradigm for CPD in Sales

Journal Article
Mackenzie, C., & Bauer, A. C. (2021)
A new paradigm for CPD in Sales. International Journal of Sales Transformation, 7(4), 10-13
This concept paper discusses the benefits of a continuous Training, Mentoring and Coaching cycle for sales managers and sales executives. It explains the different stages of t...

Introducing the Psychological contract into Sales Education

Journal Article
Mackenzie, C. (2021)
Introducing the Psychological contract into Sales Education. International Journal of Sales Transformation, 7.3, 16-18
This is a discussion document about introducing students of sales education the benefits of the psychological contract. It explains the different types of business contracts ...

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