Research Output

An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event

  The natural attributes of rural locations are well suited to sport event tourism and can play a significant role in strategic tourism development in new markets. The purpose of the study was to explore consumer perceptions of sport event tourism in rural locations, which is important for event managers and for those involved in rural tourism development. Data collected over two days at a mountain bike event in the rural highlands of Scotland explored the visitor awareness and perception of events in a rural location. Results indicates that attendee background does influence the perception of the impact a sport event has on a rural location.

  • Type:

    Article

  • Date:

    31 May 2018

  • Publication Status:

    Published

  • Publisher

    Sagamore-Venture

  • DOI:

    10.18666/JASM-2017-V10-I1-8324

  • ISSN:

    2327-0187

  • Library of Congress:

    GV Recreation Leisure

  • Dewey Decimal Classification:

    338.4791 Tourist industry

  • Funders:

    Edinburgh Napier Funded

Citation

Newland, B. L., & Robertson, M. (2018). An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event. Journal of Applied Sport Management, 10(1), 13-22. https://doi.org/10.18666/JASM-2017-V10-I1-8324

Authors

Keywords

rural sport tourism; active sport tourism, mountain bike events,

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