Martin Robertson

martin robertson

Dr Martin Robertson

Associate Professor in Festival and Event Management

Biography

Dr Martin Robertson's passion for teaching and learning application and excellence has been applied successfully in his HE teaching and leadership roles in both the UK and in Australia. His involvement in academic quality assurance has also seen him sit in an executive capacity on a number of related university councils (UK & Australia). He has also been an active contributor to national (Scotland) and state (Victoria, Australia) government academic quality actions. In addition, Martin has both lead and contributed to public consultations (UK and Australia).

Martin has maintained his contact with the industry environment through supportive involvement in related agencies and non-executive directorship or committee roles. He has also been involved in research related to tourism, events and social and/ or market development, sustainable place development, event resilience, and event leadership. This applied activity drives his continued desire for providing a learning, teaching and research experience that is professionally and socially useful.

Martin is Adjunct Associate Professor, Institute of Sustainable Industries and Liveable Cities, Victoria University, Melbourne. He is also Co-Chairperson of the Event Studies SIG for the Council for Australasian Tourism and Hospitality Education (CAUTHE). Martin is also UK Regional Editor for Event Management - an international peer-reviewed journal - and has editorial roles in three other peer-review journals. He has co-edited 7 academic journal special issues and has also co-edited 6 published books. He has over sixty related articles or chapter publications.

Martin's has led or co-lead 10 consultations (evaluation) projects for providers of large events (arts, agriculture and sport). He has also designed and led a certificated event management training course for industry (Melbourne).

Research Groups

Esteem

Advisory panels and expert committees or witness

  • Business Tourism Group Member, Edinburgh Tourism Action Group (2019-present)
  • Advisory Committee Member, Arts & Cultural Matters, City of Maribyrnong Council, Victoria (2010-11)
  • Forum Member, National Sustainable Events, Sustainability Victoria & Sustainable Living Festival (2009)
  • Founding Committee Member, Associate of Event Management Educators (AEME) (2004-8)
  • Group Member, Scottish Tourism Framework for Action, Scottish Executive (2003-4)

 

Conference Activity

  • Review of transformative festival leadership – a learning and teaching discussion (Cardiff Metropolitan University, AEME 2017)
  • A game of two halves: the value of field trips in event management education. Case studies of Dublin & Lisbon (team) (University of Derby, AEME 2016)
  • Visioning the future city – a discussion on the narrative of sustainability through events and festivals’ (Bournemouth University, LSA 2015)
  • Creative Approaches to Teaching (team) (Falkirk University, AEME, 2015)
  • Developing a standard instrument to assess intangible event outcomes from the Ambassador perspective (team) (Flinders University (Adelaide), Global Event Congress IV) (2014)
  • Duplication of Purchase Law in Sport Event Markets: New Zealand case study (team) ANZMAC 2014 (Griffiths University, Brisbane, 2014)
  • Seeing the future of events and festivals as a conceptual framework (team) Global Events Congress IV (2014)
  • Doing the right thing? Festival leadership and sustainability: the case of literary events Global Events Congress IV (2014)
  • Mountain Bike Sport Tourism: Mediating Space and Visitor Perception – A case study (team) (University of West Scotland, LSA, 2014)
  • Bringing down the fourth wall: co-creation of event performance & space (team) Advancing Event Research Series - Events in Society (Victoria University, Melbourne, 2014)

 

Editorial Activity

  • Associate Editor, Frontiers in Sport and Living (2020-present)
  • UK Editor, Event Management - an international journal (2016-current)
  • Lead co-editor: ' Special issue - 'Critical Event Studies – Issues and Perspectives' Event Management - an international journal Vol 22 (2018, Issue 6)
  • Co-editor: Special issue - ‘Events futures: innovation, creativity and collaboration’ International Journal of Festival and Event Management Vol 9 (2018, Issue 2)
  • Editorial Board Member, Journal of Tourism Futures (2015-2018)
  • Co-editor: Special Issue - 'Events in Society' Event Management - an international journal Vol 19 (4) (2015)
  • Lead co-editor: Special issue - 'Professionalisation and Event Management' Event Management - an international journal Vol 18 (1) (2014)
  • Co-editor: Special Issue - ‘Emerging knowledge and innovation in event management’ International Journal of Festival and Event Management Vol 4 (3) (2013)
  • Associate Editorial Board Member, International Journal of Event & Festival Management (2010-current)
  • Co-editor: Special Issue - ‘Festival and Events – beyond economic impacts’ Event Management - an international journal Vol 11 (1-2) (2007)

 

External Examining/Validations

  • External Panel Member (MSc Tourism Validation/Approval) - University of Highlands and Islands (2020)
  • External Examination (PhD) - Sheffield Hallam University (2020)
  • External Examiner (PhD) - Leeds Beckett University (2019)
  • External Examiner, Master of Tourism, Flinders University, Adelaide, Australia (2014)
  • External Advisor, BSc (Hons) Sports Events Management, Leeds Metropolitan University (2011-12)
  • External Advisor: BA (Hons) Event & Festival Management, Buckinghamshire New University (2009)
  • External Examiner, BA Tourism Management & BA Tourism & International Tourism, Glasgow Caledonian University (2006-8)
  • External Advisor, BA Tourism Management, University of Highlands and Islands, Perth (2004)

 

Fellowships and Awards

  • Adjunct Associate Professor, Institute for Sustainable Industries & Liveable Cities, Victoria University, Melbourne (2019-2021)
  • ATHE Award for Innovation - Building Leadership and Management Capacity in the Visitor Economy (2018-2019)
  • Bournemouth University VC Award (Qualification achievement) (2017)
  • Student/ Student Union 'Your briliant' Award (x2) (Bournemouth University) (2017)
  • Honorary Fellow, Institute for Sustainable Industries & Liveable Cities, Victoria University
  • Award for Teaching Excellence (Victoria University, Internal) (2011)
  • Best Education or Training Programme (Team award) Australian Events Awards (2010)
  • Highly Commended Certificate (Miles Clark Business Events Communication Award) "The Business of Teaching Business Events" (Team) (2010)
  • Fellow, Higher Education Academy (HEA) (2002-current)

 

Invited Speaker

  • Guest Speaker: "Major events and legacy: women and social change" Victoria University/ Women's T20 World Cup - at Melbourne Cricket Ground (2020)
  • Visit Britain Keynote Presenter and workshop facilitation, ‘Ambassador Programmes & Competitive Resilience’ (2018)
  • Conference Discussion Panel Member, 'Critical Event Studies', Associate of Event Management Educators Form (2017)
  • Presented 'The future of major events', at Tourism in Tomorrow's World/ Stenden University, Qatar (2014)
  • Discussion Panel Member, ‘Event studies: extending the knowledge’ at Events in Society Symposium, Victoria University (2014)
  • Presentation of results for International Conference and Convention Association (ICCA) “Investigating Ambassador Programmes: Motives for Bidding for International Meetings and Events Bureaus” at 51st ICCA Congress (Puerto Rico) (2012)
  • Melbourne Writers Festival 2009: 'UNESCO City of Literature: Creative Collateral and Cultural Evaluation of Festivals: Edinburgh and Melbourne' (to Directors of 22 International Writers Festivals)

 

Media Activity

  • Wisdom Wednesday (for members of SITE ) - by Edinburgh Napier University (May 2020)
  • The Knowledge effect of conferences (Convention Edinburgh News Event) August, 2019)
  • Expert comment on “Future technology and soccer” UEFA Direct April 2017, p6-10
  • ‘Common ground: how mountain biking will leave a lasting legacy’ in The Conversation, 30th July, 2014
  • Expert comment in ‘Ballarat’s Asian Cup Wish List’ The Courier (Ballarat) - 12th Feb, 2014
  • Expert Comment in ‘Open for debate? Taxpayers’ big investment in a fortnight of tennis’ (Crikey.com.au) 15 Jan, 2014
  • Expert interview on “21st century spectator sports” in article ‘Global gathering’ in Vision (Fresh perspective from Dubai), p27-31. Sept, 2013
  • Discussion of Australian Grand Prix success on ABC Radio. Jan 17th, 2012
  • Article: ‘Australian Open: why the tennis works but the Grand Prix struggles’ in The Conversation. Jan 16th, 2012

 

Membership of Professional Body

  • Member, Regional Studies Association
  • Member, The Tourism Society
  • Business Event Committee Member (Edinburgh Tourism Action Group)
  • Member, Leisure Studies Association
  • Association of Event Management Education (member)
  • Associate Member (& Co-chair of Event Studies SiG), CAUTHE

 

Non-executive Directorship

  • Board of Directors/ Committee Member, b-side Multi-Media Arts Festival, Portland (2016-2018)
  • Co-chairperson, Event Studies SIG, CAUTHE (2015-current)
  • Committee Member, Western Melbourne Tourism (2012-2015)
  • Secretary, Tourism Society Scotland (2002-2005)

 

Public/Community Engagement

  • b-side Arts Festival Non-Executive Director (Sustainability) (2017-2018)
  • Committee Member (and Logistics Manager) Yaraville Arts Festival (2008-2011/2)

 

Date


63 results

An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals

Journal Article
Strand, A., & Robertson, M. (in press)
An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals. Event Management, https://doi.org/10.3727/152599520X15894679115538
The purpose of this study is determination of ways in which music festival organizers can target their social media communication with greater certainty toward younger generat...

City resilience and transforming reason: a discussion of business event narratives

Conference Proceeding
Robertson, M., & Pyke, J. (2020)
City resilience and transforming reason: a discussion of business event narratives. In 20:20 Vision: New Perspective on the diversity of Hospitality, Tourism and Events. Proceedings of the 30th Annual Conference. , (635
In a time of tremendous environmental, social and economic change, the authors apply the reasoning that sustainability is a transcendent societal mega-mega trend (Varey, 2013)...

Visioning and resilience of craft beer festival tourism: attendee as flaneur/flaneuse

Conference Proceeding
Robertson, M., & Adams, A. (2020)
Visioning and resilience of craft beer festival tourism: attendee as flaneur/flaneuse. In 20:20 Vision: New Perspective on the diversity of Hospitality, Tourism and Events. Proceedings of the 30th Annual Conference. , (695
In the work discussed here, the researchers focus on the changing form and function of consumption at Beer Festivals (BFs). The increasing significance of food variety and foo...

Legacy

Presentation / Conference
Robertson, M. (2020, February)
Legacy. Presented at Major Events as a Catalyst for Social Change, Melbourne, Australia
A discussion of the role of social legacy as drivers of events in Australia, with focus on the role of specialist sport events in social evolution of women in sport and societ...

The forward facing flaneur: a fresh look at information seeking for the beer festival attendee

Presentation / Conference
Robertson, M., & Adams, A. (2019, July)
The forward facing flaneur: a fresh look at information seeking for the beer festival attendee. Paper presented at Leisure Studies Association (LSA) 2019, Abertay University, Dundee
Dӧrk, Carpendale and Williamson (2011) review the Flaneur (Baudelaire, 1863) in contemporary settings, positing the information flanuer as representing a new way of thinking a...

#ILovePortland 2019

Report
Ferdinand, N., & Robertson, M. (2019)
#ILovePortland 2019. Isle of Portland: b-side CIC
A public consultation focussed on the Isle of Portland’s ‘loveability’ and the key opportunities and challenges for b-side and its stakeholders to build resilience in 2019 and...

Business Events - the application of design and transforming access

Presentation / Conference
Robertson, M., & McLachie, J. (2019, May)
Business Events - the application of design and transforming access. Paper presented at Atlas Business Tourism 2019 Special Interest Group Conference, Porvoo, Finland
This work introduces and critically reviews the changing notion of social responsibility in the behaviour and actions of Business Event provision and its management. In partic...

Event Design in outdoor music festival audience behaviour (a critical transformative research note)

Journal Article
Robertson, M., Hutton, A., & Brown, S. (2018)
Event Design in outdoor music festival audience behaviour (a critical transformative research note). Event Management, 22(6), 1073-1081. https://doi.org/10.3727/152599518x15346132863157
This work, a conceptual forward-looking paper, examines the management of audiences at music festivals now and indicates a critical manoeuvre of focus for the future. The theo...

Critical Event Studies: Issues and Perspectives

Journal Article
Robertson, M., Ong, F., Lockstone-Binney, L., & Ali-Knight, J. (2018)
Critical Event Studies: Issues and Perspectives. Event Management, 22(6), 865-874. https://doi.org/10.3727/152599518x15346132863193
In considering critical event studies, a brief reference to critical pedagogy is made before an initial look at Critical Management Studies (CMS) prior to consideration of Crt...

Festival leaders and resilient futures: Coast Arts and Local Education

Presentation / Conference
Robertson, M. (2018, July)
Festival leaders and resilient futures: Coast Arts and Local Education. Paper presented at Association of Event Management Educators (AEME) 2018 Event Education & Research: Coming of Age
Visioning is a process which focusses on a preferred future condition (Bazzanella et al., 2012). In the context of a small to medium sized town, economic and social pressures ...

Pre-Napier Funded Projects

  • Arts England Council Catalyst Small Grant Application (Bournemouth University & b-side Multimedia Festival CIC) (Awarded 2018)
  • Pathways to sustainability: festival leaders and transformative futures (leader/ internal) (2017)
  • Developer, Coordinator and Trainer: Professional Diploma in Event Management, Office of Knowledge Exchange, Victoria University (leader) (2013-14)
  • ICCA Commission (team member): Investigating Ambassador Programmes: Motives for Bidding for International Meetings and Events Bureaus’ (2012-2013)
  • Sport events and rural destination narrative. UCI MB Championship (leader/ internal) (2012-13)

Current Post Grad projects

Previous Post Grad projects

Non-Napier PhD or MSc by Research supervisions

  • PhD (Victoria University, Melbourne): Micaela Joy Spiers (Families with adolescents: vacation decision making) (Professor AM Hede, Dr R. Garma & Dr. M. Robertson) (Awarded 2017)