Martin Robertson

martin robertson

Dr Martin Robertson

Associate Professor in Festival and Event Management

Biography

Dr Martin Robertson's career in academia followed his professional development and managerial experiences within the areas of conference organisation, tourism, travel and economic development (private and public sector). Martin has maintained his contact with the industry environment through Business Events and Conference Management and through Art Festival logistics and also through event resilience and leadership research. This drives his continued desire for a learning, and teaching experience - alongside subject related research, that is professionally and socially useful.

Martin’s concern for teaching and learning application and excellence has been successfully applied in his roles over the last 20 years as an academic. Most of those years have been spent in leading roles for degree programmes, both as a faculty wide Director (3 years) and for 16 years as Programme leader (PL). Currently he is PL for MSc Business Event Management(f/t) and MSc Business Event Management (Blended). In previous employment he has been, respectively, PL of BA (Hons) Event Management; PL for Bachelor of Business (BB) (Honours) & a BB Event Management suites of programmes, including BB Tourism & Event Management, & BB Music & Event Managment; PL for BA (Hons) Tourism Management and related suite of programmes, and Interim PL for BA (Hons) Festival & Leisure Management and related suite of programme.

His involvement in academic quality assurance has also seen him sit in an executive capacity on a number of related university councils (UK & Australia). He has also been an active contributor to national (Scotland) and state (Victoria, Australia) government academic quality actions, with a particular focus on the related study areas of event and tourism management. He is Adjunct Associate Professor, Institute of Sustainable Industries and Liveable Cities, Victoria University, Melbourne. He is also Co-Chairperson of the Event Studies SIG for the Council for Australasian Tourism and Hospitality Education (CAUTHE).

He is UK Regional Editor for Event Management an international peer-reviewed journal and has editorial roles in three other peer review journals. He has co-edited 6 academic journal special issues and has also co-edited 6 published books. He has over forty related articles or chapter publications.

Martin's excitement at – and involvement with - events and festivals of all types is witnessed by his recent involvement as director/ committee member of two large community Arts Festivals (one as logistics manager), and in the organisation of many conferences (in and out of academia). He has led or co-lead 10 consultations (evaluation) projects for providers of large events (arts, agriculture and sport). He has also designed and led a certificated event management training course for industry (Melbourne).

Research Groups

Esteem

Advisory panels and expert committees or witness

  • Business Event Management Group Member, Edinburgh Tourism Action Group (2019-present)
  • Advisory Committee Member, Arts & Cultural Matters, City of Maribyrnong Council, Victoria (2010-11)
  • Forum Member, National Sustainable Events, Sustainability Victoria & Sustainable Living Festival (2009)
  • Founding Committee Member, Associate of Event Management Educators (AEME) (2004-8)
  • Group Member, Scottish Tourism Framework for Action, Scottish Executive (2003-4)

 

Conference Activity

  • Review of transformative festival leadership – a learning and teaching discussion (Cardiff Metropolitan University, AEME 2017)
  • A game of two halves: the value of field trips in event management education. Case studies of Dublin & Lisbon (team) (University of Derby, AEME 2016)
  • Visioning the future city – a discussion on the narrative of sustainability through events and festivals’ (Bournemouth University, LSA 2015)
  • Creative Approaches to Teaching (team) (Falkirk University, AEME, 2015)
  • Developing a standard instrument to assess intangible event outcomes from the Ambassador perspective (team) (Flinders University (Adelaide), Global Event Congress IV) (2014)
  • Duplication of Purchase Law in Sport Event Markets: New Zealand case study (team) ANZMAC 2014 (Griffiths University, Brisbane, 2014)
  • Seeing the future of events and festivals as a conceptual framework (team) Global Events Congress IV (2014)
  • Doing the right thing? Festival leadership and sustainability: the case of literary events Global Events Congress IV (2014)
  • Mountain Bike Sport Tourism: Mediating Space and Visitor Perception – A case study (team) (University of West Scotland, LSA, 2014)
  • Bringing down the fourth wall: co-creation of event performance & space (team) Advancing Event Research Series - Events in Society (Victoria University, Melbourne, 2014)

 

Editorial Activity

  • UK Editor, Event Management - an international journal (2016-current)
  • Lead co-editor: ' Special issue - 'Critical Event Studies – Issues and Perspectives' Event Management - an international journal Vol 22 (2018, Issue 6)
  • Co-editor: Special issue - ‘Events futures: innovation, creativity and collaboration’ International Journal of Festival and Event Management Vol 9 (2018, Issue 2)
  • Editorial Board Member, Journal of Tourism Futures (2015-2018)
  • Co-editor: Special Issue - 'Events in Society' Event Management - an international journal Vol 19 (4) (2015)
  • Lead co-editor: Special issue - 'Professionalisation and Event Management' Event Management - an international journal Vol 18 (1) (2014)
  • Co-editor: Special Issue - ‘Emerging knowledge and innovation in event management’ International Journal of Festival and Event Management Vol 4 (3) (2013)
  • Associate Editorial Board Member, International Journal of Event & Festival Management (2010-current)
  • Co-editor: Special Issue - ‘Festival and Events – beyond economic impacts’ Event Management - an international journal Vol 11 (1-2) (2007)

 

External Examining/Validations

  • External Panel Member (MSc Tourism Validation/Approval) - University of Highlands and Islands (2020)
  • External Examiner (PhD) - Leeds Beckett University (2019)
  • External Examiner, Master of Tourism, Flinders University, Adelaide, Australia (2014)
  • External Advisor, BSc (Hons) Sports Events Management, Leeds Metropolitan University (2011-12)
  • External Advisor: BA (Hons) Event & Festival Management, Buckinghamshire New University (2009)
  • External Examiner, BA Tourism Management & BA Tourism & International Tourism, Glasgow Caledonian University (2006-8)
  • External Advisor, BA Tourism Management, University of Highlands and Islands, Perth (2004)

 

Fellowships and Awards

  • Adjunct Associate Professor, Institute for Sustainable Industries & Liveable Cities, Victoria University, Melbourne (2019-2021)
  • ATHE Award for Innovation - Building Leadership and Management Capacity in the Visitor Economy (2018-2019)
  • Bournemouth University VC Award (Qualification achievement) (2017)
  • Student/ Student Union 'Your briliant' Award (x2) (Bournemouth University) (2017)
  • Honorary Fellow, Institute for Sustainable Industries & Liveable Cities, Victoria University
  • Award for Teaching Excellence (Victoria University, Internal) (2011)
  • Best Education or Training Programme (Team award) Australian Events Awards (2010)
  • Highly Commended Certificate (Miles Clark Business Events Communication Award) "The Business of Teaching Business Events" (Team) (2010)
  • Fellow, Higher Education Academy (HEA) (2002-current)

 

Invited Speaker

  • Visit Britain Keynote Presenter and workshop facilitation, ‘Ambassador Programmes & Competitive Resilience’ (2018)
  • Conference Discussion Panel Member, 'Critical Event Studies', Associate of Event Management Educators Form (2017)
  • Presented 'The future of major events', at Tourism in Tomorrow's World/ Stenden University, Qatar (2014)
  • Discussion Panel Member, ‘Event studies: extending the knowledge’ at Events in Society Symposium, Victoria University (2014)
  • Presentation of results for International Conference and Convention Association (ICCA) “Investigating Ambassador Programmes: Motives for Bidding for International Meetings and Events Bureaus” at 51st ICCA Congress (Puerto Rico) (2012)
  • Melbourne Writers Festival 2009: 'UNESCO City of Literature: Creative Collateral and Cultural Evaluation of Festivals: Edinburgh and Melbourne' (to Directors of 22 International Writers Festivals)

 

Media Activity

  • The Knowledge effect of conferences (August, 2019)
  • Expert comment on “Future technology and soccer” UEFA Direct April 2017, p6-10
  • ‘Common ground: how mountain biking will leave a lasting legacy’ in The Conversation, 30th July, 2014
  • Expert comment in ‘Ballarat’s Asian Cup Wish List’ The Courier (Ballarat) - 12th Feb, 2014
  • Expert Comment in ‘Open for debate? Taxpayers’ big investment in a fortnight of tennis’ (Crikey.com.au) 15 Jan, 2014
  • Expert interview on “21st century spectator sports” in article ‘Global gathering’ in Vision (Fresh perspective from Dubai), p27-31. Sept, 2013
  • Discussion of Australian Grand Prix success on ABC Radio. Jan 17th, 2012
  • Article: ‘Australian Open: why the tennis works but the Grand Prix struggles’ in The Conversation. Jan 16th, 2012

 

Membership of Professional Body

  • Member, The Tourism Society
  • Business Event Committee Member (Edinburgh Tourism Action Group)
  • Member, Leisure Studies Association
  • Association of Event Management Education (member)
  • Associate Member, CAUTHE

 

Non-executive Directorship

  • Board of Directors/ Committee Member, b-side Multi-Media Arts Festival, Portland (2016-2018)
  • Co-chairperson, Event Studies SIG, CAUTHE (2015-current)
  • Committee Member, Western Melbourne Tourism (2012-2015)
  • Secretary, Tourism Society Scotland (2002-2005)

 

Public/Community Engagement

  • b-side Arts Festival Non-Executive Director (Sustainability) (2017-2018)
  • Committee Member (and Logistics Manager) Yaraville Arts Festival (2008-2011/2)

 

Date


56 results

Eliciting the dynamics of leading a sustainable event: Key informant responses

Journal Article
Ensor, J., Robertson, M., Ali-Knight, J., Ensor, J., Robertson, M., & Ali-Knight, J. (2011)
Eliciting the dynamics of leading a sustainable event: Key informant responses. Event Management, 15(4), (315-327). doi:10.3727/152599511X13175676722483. ISSN 1525-9951
Within the event management literature relating to network development and festival sustainability there is a paucity of research that analyzes the perception of festival sust...

The Dynamics of Successful Events - The Experts Perspective

Journal Article
Ensor, J., Robertson, M., & Ali-Knight, J. (2007)
The Dynamics of Successful Events - The Experts Perspective. Managing Leisure, 12(3), 223-235. https://doi.org/10.1080/13606710701406550
Interviews with key leaders formed the basis of this exploratory research to elicit and identify the key factors that festival leaders perceive as the characteristics of creat...

Progressing socio-cultural impact evaluation for festivals

Journal Article
Robertson, M., Rogers, P., & Leask, A. (2009)
Progressing socio-cultural impact evaluation for festivals. Journal of Policy Research in Tourism, Leisure and Events, 1(2), 156-169. https://doi.org/10.1080/19407960902992233
The research project reported in this paper set out to advance the knowledge base of socio‐cultural festival evaluation and, through industry and academic liaison, produce a r...

Festivals and events: Beyond economic impacts

Journal Article
Carlsen, J., Robertson, M., & Ali-Knight, J. (2007)
Festivals and events: Beyond economic impacts. Event Management, 11(1-2), 1-2. https://doi.org/10.3727/152599508783943200
Festivals and events have assumed a prominent place in the social and economic fabric of Edinburgh, to a point where it now enjoys a reputation as a leading festival and event...

An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event

Journal Article
Newland, B. L., & Robertson, M. (2018)
An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event. Journal of Applied Sport Management, 10(1), 13-22. https://doi.org/10.18666/JASM-2017-V10-I1-8324
The natural attributes of rural locations are well suited to sport event tourism and can play a significant role in strategic tourism development in new markets. The purpose o...

Expert opinion: Trends and future of events.

Book Chapter
Robertson, M. (2016)
Expert opinion: Trends and future of events. In D. Getz, & S. Page (Eds.), Event studies: theory, research and policy for planned events, 84-87. (3). Taylor & Francis
No abstract available.

Technology, society, and visioning the future of music festivals

Journal Article
Robertson, M., Yeoman, I., Smith, K. A., & McMahon-Beattie, U. (2015)
Technology, society, and visioning the future of music festivals. Event management, 19(4), 567-587. https://doi.org/10.3727/152599515X14465748774001
Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced...

Introduction: events in society

Journal Article
Lockstone-Binney, L., Holmes, K., & Robertson, M. (2015)
Introduction: events in society. Event management, 19(4), 429-431. https://doi.org/10.3727/152599515X14465748512489
Introduction to special issue of the journal Event Management.

An introduction to the future

Book Chapter
Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E., & Smith, K. (2014)
An introduction to the future. In I. Yeoman, M. Robertson, McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals, (3-9). Abingdon, Oxon: Taylor & Francis
No abstract available.

Duplication of Purchase Law in Sport Event Markets: New Zealand case study

Conference Proceeding
Lees, G., Morrison, A., & Robertson, M. (2014)
Duplication of Purchase Law in Sport Event Markets: New Zealand case study. In S. Rundle-Thiele, K. Kubacki, & D. Arli (Eds.), ANZMAC Annual Conference 2014, Proceedings, (218-225
The paper seeks to further understand the sport market structure. In doing so it considers whether New Zealand sport event markets follow the Duplication of Purchase Law or wh...

Pre-Napier Funded Projects

  • Arts England Council Catalyst Small Grant Application (Bournemouth University & b-side Multimedia Festival CIC) (Awarded 2018)
  • Pathways to sustainability: festival leaders and transformative futures (leader/ internal) (2017)
  • Developer, Coordinator and Trainer: Professional Diploma in Event Management, Office of Knowledge Exchange, Victoria University (leader) (2013-14)
  • ICCA Commission (team member): Investigating Ambassador Programmes: Motives for Bidding for International Meetings and Events Bureaus’ (2012-2013)
  • Sport events and rural destination narrative. UCI MB Championship (leader/ internal) (2012-13)

Current Post Grad projects

Previous Post Grad projects

Non-Napier PhD or MSc by Research supervisions

  • PhD (Victoria University, Melbourne): Micaela Joy Spiers (Families with adolescents: vacation decision making) (Professor AM Hede, Dr R. Garma & Dr. M. Robertson) (Awarded 2017)