Research Output
Being innovative with the assessment process: using posters in entrepreneurship education.
  In an undergraduate entrepreneurship course that encourages students to reflect on the role of innovation and creativity in enterprising organisations, we initiated a novel approach to the assessment process by introducing poster presentations. This paper will discuss the introduction of this innovative method of assessment and discuss the positive outcome of this for entrepreneurial learning. This paper will also seek to provide guidelines as to how to introduce effectively the poster method of assessment to entrepreneurship students - who traditionally do not have exposure to this assessment mechanism. Recommendations such as ‘avoiding ill defined marking criteria’; ‘the need for considerable forward planning to ensure a successful poster assessment session’ and ‘the requirement for best practice examples to be shared with tutoring staff and students’ will be presented. The conclusion of the paper is that poster assessment is an effective assessment mechanism in entrepreneurship education since it allows students to demonstrate how innovative and creative they can be at disseminating their ideas and findings to others. This paper will be of particular interest to entrepreneurship educators who seek to challenge students in new ways.

  • Date:

    16 December 2008

  • Publication Status:


  • Library of Congress:

    LB2300 Higher Education

  • Dewey Decimal Classification:

    378 Higher education


Brodie, J., Anderson, M. & Laing, S. (2008). Being innovative with the assessment process: using posters in entrepreneurship education



Posters; assessment process; entrepreneurship education;

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