31 December 2011
Published
Springer Nature
10.1057/9780230343320_5
HD28 Management. Industrial Management
658 General management
Ind, N., & Todd, L. (2011). Beyond the Fringe: Creativity and the City. In International Place Branding Yearbook 2011, (47-59). Palgrave Macmillan. https://doi.org/10.1057/9780230343320_5
Associate ProfessorBusiness School
0131 455 4409
L.Todd@napier.ac.uk
Brand building, marketing campaigns, communication, management,