Dr Louise Todd is a Lecturer and Programme Leader for the MSc International Festival and Event Management in the Tourism Group at Edinburgh Napier University, UK. She is a Fellow of the Higher Education Academy. Louise’s teaching and research interests lie in tourism, cultural events, art, experience design, visual culture and marketing communications. She has published in these areas. Prior to working in Higher Education, Louise’s background was in the arts, media, and festivals and events. She worked in marketing and communications management roles; with responsibility for the design, management and marketing of arts, media, entertainment and educational events, within organisational and festival contexts.