Louise Todd

Louise Todd

Dr Louise Todd

Lecturer and Programme Leader MSc International Festival and Event Management


Dr Louise Todd is a Lecturer and Programme Leader for the MSc International Festival and Event Management in the Tourism and Languages Subject Group at Edinburgh Napier University, UK. She is a Fellow of the Higher Education Academy, Royal Society of Arts and Royal Anthropological Institute.

Louise’s research interests lie in tourism, cultural events, art, experience design, visual culture and marketing communications. She has published her research in journal articles, book chapters and presented at international conferences. Louise is currently Principal Investigator for a collaborative multi-themed research project which is concerned with the visual culture of Edinburgh as a festival city and tourism destination. At present she is working on a number of research outputs drawn from strands of this project. Louise has previously been involved in research projects as a Co-investigator. She also has experience of managing a large scale international project in her earlier role as the Research Assistant attached to the externally funded 'Generation Y in Asia' project (from 2011-2012).

Louise has experience in designing and delivering research dissemination and public engagement events and activities on a national and international basis. In August 2017, she was invited to present key aspects of her research into the Edinburgh Festival Fringe and its stakeholders as a public performance during the Fringe. She has also been involved in the design and development of Knowledge Exchange and CPD activities, including an externally funded Executive Programme she co-delivered in Singapore to members of the Tourism industry. The content of this was informed by her co-authored published research.

In terms of teaching activity and Programme Leadership, Louise is responsible for the MSc International Festival and Event Management programme, which is currently the largest programme within the Postgraduate Tourism subject suite. In this role Louise is responsible for managing the programme. She has developed two research-informed Postgraduate modules for the programme: Experience Design and Management for Tourism, Hospitality and Events and Contemporary Issues in Festivals and Events. She has also designed and currently leads a research-informed Undergraduate module: Festival and Event Design and Delivery; and she contributes research-focused teaching to the Tourism, Society and Visual Culture module at Postgraduate level, amongst other modules.

As a research supervisor, Louise has experience in supervision of PhD projects and she is responsible for the annual coordination of MSc dissertations in the Tourism subject area. She also contributes regularly to Postgraduate Research modules, with workshops and seminars based around her own research and expertise in research philosophy and methods.

Prior to working in Higher Education, Louise’s background was in the arts, media, and festivals and events. She worked in marketing and communications management roles; with responsibility for the design, management and marketing of arts, media, entertainment and educational events, within organisational and festival contexts. Before this, Louise studied visual art at Undergraduate and Postgraduate level and she remains passionate about and informed by the arts to this day.

Research Groups

Research Areas



Advisory panels and expert committees or witness

  • EventScotland Grant Awarding Panel: National Events Programme. Invited member of EventScotland, Grant Awarding Panel for its National Events Programme.


Conference Activity

  • Visual Methods and Ethnography Workshop. Principal Organiser of Visual Methods and Ethnography Workshop, Business School, Craiglockhart Campus, Edinburgh Napier University. Invited six external keynote academic speakers and attended by 35 internal and external researchers (May 2015).


Editorial Activity

  • Member of Editorial Board and Associate Editor. Event Management: An international Journal


External Examining/Validations

  • External Examiner for MA International Events Management Programme, Department of Marketing, Events and Tourism, Faculty of Business, University of Greenwich
  • External Examiner for BA (Hons) Event Management and Music Event Management, Undergraduate Programmes, Faculty of Design, Media and Management, Buckinghamshire New University


Fellowships and Awards

  • National EventIt e-awards. ‘Winner’ of the Student Event/Festival Excellence Award for Universities of Scotland Events Conference, 2017 (USEC2017) (March 2018).
  • Recipient of British Council and Newton Fund 'Researcher Links' Award to fund attendance at Inclusive Innovation for Enhanced Local Experience in Tourism conference, Phuket Graceland Resort & Spa, Phuket, Thailand (28th – 31th August 2018)
  • Fellow of the Royal Anthropological Institute
  • Fellow of the Royal Society of Arts
  • Scottish Event Awards: Best Student Event ‘Winner’, awarded to Edinburgh Napier University Undergraduate Students for Event Management module event: ‘Laugh Your Way Out’ (October 2015).
  • Fellow of the Higher Education Academy
  • Best Conference Presentation Award for presentation of: Leask, A., Barron, P. & Todd, L. (2012) ‘Engaging with Gen Y at museum events’, International Conference on Tourism and Events: Opportunities, Impacts and Change, Ulster Business School, University of Ulster, Belfast, Northern Ireland (June 2012).


Invited Speaker

  • Invited Speaker on theme of Marketing and Audience Development. The International Festivals Academy is funded by the British Council and Festivals Edinburgh. This event was attended by 30 international delegates who are festival industry managers and professionals (April 2018).
  • Edinburgh the ‘festival city’ and hallmark event tourism. Invited research lecture and seminar, delivered to more than 100 students and staff as part of the 'Leisure Talks' series at the School of Environment, Education and Development - Manchester Institute of Education, the University of Manchester
  • Sustainable Place Management through Experience Engineering: Executive Development Programme. Invited speaker at three-day executive programme (co-delivered with J. Ali-Knight and K. Wardrop) Delivered by Edinburgh Napier University [ENU], with the Association of Singapore Attractions [ASA], for the Workforce Development Agency [WDA], Singapore (July 2015).
  • Invited Keynote Speaker: Best Practice in Event Teaching and Research: Dissemination Event. Department of Hospitality and Tourism Management, Ulster Business School University of Ulster, Belfast, Northern Ireland. Attended by 30 managers from Northern Ireland’s Tourism and Events industry. (November 2013)
  • Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore (co-presented with A Leask and P Barron): The Association of Singapore Attractions (ASA), Orchard Hotel, Singapore . This event was attended by more than 150 members of Singapore’s tourism and visitor attraction industry and was featured on Channel News Asia, Singapore (December 2012).
  • Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore’ (co-presented with P. Barron and A. Leask): School of Hotel and Tourism Management, Hong Kong Polytechnic University, Hong Kong. This event and seminar was attended by approximately 50 HKPU Faculty members and researchers (December 2012).
  • Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore (co-presented with P. Barron and A. Leask): The Hong Kong Association of Amusement Parks and Attractions (HKAAPA), Ocean Park, Hong Kong. This event was attended by approximately 50 members of the HKAAPA (December 2012).


Public/Community Engagement

  • Public Engagement Lead, The Business School



  • Cengage Learning: Book Reviewer
  • International Journal of Tourism Cities
  • Journal of Place Management and Development
  • Tourism Management
  • Hospitality & Society
  • Routledge Books: Reviewer
  • Journal of Hospitality and Tourism Management
  • CHME Research Conference


Visiting Positions

  • Visiting Scholar, Academy for Leisure, Breda University of Applied Sciences, The Netherlands.


Current Post Grad projects

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