Dr Louise Todd is a Lecturer and Programme Leader for the MSc International Festival and Event Management in the Tourism and Languages Subject Group at Edinburgh Napier University, UK. She is a Fellow of the Higher Education Academy and Royal Society of Arts.
Louise’s research interests lie in tourism, cultural events, art, experience design, visual culture and marketing communications. She has published her research in journal articles, book chapters and presented at international conferences. Louise is currently Principal Investigator for a collaborative multi-themed research project which is concerned with the visual culture of Edinburgh as a festival city and tourism destination. At present she is working on a number of research outputs drawn from strands of this project. Louise has previously been involved in research projects as a Co-investigator. She also has experience of managing a large scale international project in her earlier role as the Research Assistant attached to the externally funded 'Generation Y in Asia' project (from 2011-2012).
Louise has experience in designing and delivering research dissemination and public engagement events and activities on a national and international basis. In August 2017, she was invited to present key aspects of her research into the Edinburgh Festival Fringe and its stakeholders as a public performance during the Fringe. She has also been involved in the design and development of Knowledge Exchange and CPD activities, including an externally funded Executive Programme she co-delivered in Singapore to members of the Tourism industry. The content of this was informed by her co-authored published research.
In terms of teaching activity and Programme Leadership, Louise is responsible for the MSc International Festival and Event Management programme, which is currently the largest programme within the Postgraduate Tourism subject suite. In this role Louise is responsible for managing the programme. She has developed two research-informed Postgraduate modules for the programme: Experience Design and Management for Tourism, Hospitality and Events and Contemporary Issues in Festivals and Events. She has also designed and currently leads a research-informed Undergraduate module: Festival and Event Design and Delivery; and she contributes research-focused teaching to the Tourism, Society and Visual Culture module at Postgraduate level, amongst other modules.
As a research supervisor, Louise has experience in supervision of PhD projects and she is responsible for the annual coordination of MSc dissertations in the Tourism subject area. She also contributes regularly to Postgraduate Research modules, with workshops and seminars based around her own research and expertise in research philosophy and methods.
Prior to working in Higher Education, Louise’s background was in the arts, media, and festivals and events. She worked in marketing and communications management roles; with responsibility for the design, management and marketing of arts, media, entertainment and educational events, within organisational and festival contexts. Before this, Louise studied visual art at Undergraduate and Postgraduate level and she remains passionate about and informed by the arts to this day.