Conference Paper (unpublished)
24 May 2022
Unpublished
Edinburgh Napier Funded
Feri, A., Ind, N., & Tjandra, N. C. (2022, May). Brand Purpose: A Marketing Agency Perspective. Paper presented at European Marketing Academy Conference, Budapest
Associate
01314554395
A.Feri@napier.ac.uk
Associate ProfessorBusiness School
0131 455 4206
N.Tjandra@napier.ac.uk