Alessandro Feri

Alessandro Feri

Dr Alessandro Feri

Lecturer

Biography

Alessandro is a Lecturer in Marketing at Edinburgh Napier University Business School. His research interests include branding, marketing strategy and impulse buying (PhD title: “The causal influence of hedonic visual brand cues on Generation Z’s impulsive food buying”). He has presented papers and posters at national and international conferences, and he has published in peer-reviewed Marketing and Teaching Fellow journals.

Alessandro has contributed to the delivery of several undergraduate and postgraduate Marketing modules in the UK, overseas and online (Brand Management; Strategic Brand Management; International Marketing; Live Project for Hospitality, Marketing, Tourism and Festival and Events; Marketing 1; Building and Marketing High Performing Organisations). He is also the module leader for Brand Management (UK) and the Live Project (delivered in collaboration with SCOPE, City University of Hong Kong). He also acts as deputy programme leader for BA (Hons) Marketing Management Hong Kong. Alessandro supervises undergraduate/postgraduate/MBA dissertations and Work Based Learning portfolios.

Alessandro has offered consultancy in funded university-based projects such as Knowledge Transfer Partnership and Interface (Standard Innovation Voucher). Alessandro has a postgraduate certificate (PgCert) in Business and Management Research Methods and a certificate for the Public Relations and Communications Association (OCert PRCA). He is a Fellow of the Higher Education Academy (FHEA), Member of the Marketing Society, Mentor of the Napier Student Marketing Society, Teaching Fellow at Edinburgh Napier University and ENroute Mentor for the Higher Education Academy. In his role as Academic Skills Adviser, he focuses on one-to-one student support, academic writing, critical thinking, academic integrity and research planning.

Research Areas

News

Esteem

Conference Activity

  • Chair of the Active Learning in Edinburgh Napier University Conference

 

Fellowships and Awards

  • Above & Beyond nomination to represent the wider group of individuals who achieved Higher Education Academy accreditation
  • Winner of the Research Excellence Award at Edinburgh Napier University Business Research Conference for best presentation and best overall
  • Nominated as an example of best practice (GradeMark feedback) impacting student experience
  • Winner of The Marketing Trust bursary for the Academy of Marketing Conference
  • Winner of the Media, Society & Global Marketplace Research Excellence Award at Edinburgh Napier University Business Research Conference
  • Winner of the Lawrence Ho award
  • Winner of the Student Grant Initiative

 

Media Activity

  • Collaborated for the development of the Marketing Management Prospectus for undergraduate students

 

Membership of Professional Body

  • Fellow of the Higher Education Academy (FHEA)
  • Member of the Academy of Marketing
  • Member of the Marketing Society Scotland

 

Public/Community Engagement

  • Participated at the International Friendship Programme and Open days to support national and international students
  • Knowledge Transfer Partnership. Consumer research consultancy aimed at investigating brand advocacy for Multiply (UK)

 

Reviewing

  • Enhancement-Led Institutional Review (ELIR)
  • ENroute Mentor for Higher Education Academy

 

Date


5 results

The causal influence of hedonic visual brand cues on Generation Z's impulsive food buying

Thesis
Feri, A. The causal influence of hedonic visual brand cues on Generation Z's impulsive food buying. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2709094
Brands’ reward-triggering visual cues, conceptualised in this research as hedonic visual brand cues, may be regarded as conditioned stimuli that trigger consumers’ approach be...

Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration

Journal Article
Stahl, P. G., Tjandra, N. C., Feri, A., & Marshall, K. (2019)
Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration. Transnational Marketing Journal, 7(2), 161-186. https://doi.org/10.33182/tmj.v7i2.813
This paper explores which motivational drivers incline consumers to engage in word-of-mouth (WOM) communication within the Colombian beer market, forecast to be among the most...

The causal effect of hedonic brand cues on consumers’ decision-making impulsivity.

Presentation / Conference
Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July)
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at 6th Annual International Conference on Marketing, Athens
No abstract available.

Adopting WebPA: Implications for Assessment Strategy and Course Management

Journal Article
Feri, A., Hesketh, I., & Tjandra, N. (2017)
Adopting WebPA: Implications for Assessment Strategy and Course Management. Teaching fellows journal,
No abstract available. Journal can be found here- https://issuu.com/teachingfellowsjournal/docs/tfj_autumn2017_issuu

The causal effect of hedonic brand cues on consumers’ decision-making impulsivity

Presentation / Conference
Feri, A. (2017, July)
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at Doctoral Colloquium at the Academy of Marketing Conference, Hull, UK
No abstract available.

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