Alessandro Feri

Alessandro Feri

Mr Alessandro Feri

Lecturer - Doctoral Candidate - University Tutor (Global Online) - Academic Skills Adviser

Biography

Lecturer, University Tutor, Academic Skills Adviser and Doctoral Candidate with business experience and military expertise.

Research Areas

Esteem

Conference Activity

  • Chair of the Active Learning in Edinburgh Napier University Conference

 

Fellowships and Awards

  • Above & Beyond nomination to represent the wider group of individuals who achieved Higher Education Academy accreditation
  • Winner of the Research Excellence Award at Edinburgh Napier University Business Research Conference for best presentation and best overall
  • Nominated as an example of best practice (GradeMark feedback) impacting student experience
  • Teaching Fellow at Edinburgh Napier University
  • Winner of The Marketing Trust bursary for the Academy of Marketing Conference
  • Winner of the Media, Society & Global Marketplace Research Excellence Award at Edinburgh Napier University Business Research Conference
  • Winner of the Lawrence Ho award
  • Winner of the Student Grant Initiative

 

Media Activity

  • Collaborated for the development of the Marketing Management Prospectus for undergraduate students

 

Membership of Professional Body

  • Fellow of the Higher Education Academy (FHEA)
  • Member of the Academy of Marketing
  • Member of the Marketing Society Scotland

 

Public/Community Engagement

  • Participated at the International Friendship Programme and Open days to support national and international students
  • Knowledge Transfer Partnership. Consumer research consultancy aimed at investigating brand advocacy for Multiply (UK)

 

Reviewing

  • Enhancement-Led Institutional Review (ELIR)
  • ENroute Mentor for Higher Education Academy

 

Date


4 results

Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration

Journal Article
Stahl, P. G., Tjandra, N. C., Feri, A., & Marshall, K. (2019)
Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration. Transnational Marketing Journal, 7(2), 161-186. https://doi.org/10.33182/tmj.v7i2.813
This paper explores which motivational drivers incline consumers to engage in word-of-mouth (WOM) communication within the Colombian beer market, forecast to be among the most...

The causal effect of hedonic brand cues on consumers’ decision-making impulsivity.

Presentation / Conference
Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July)
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at 6th Annual International Conference on Marketing, Athens
No abstract available.

Adopting WebPA: Implications for Assessment Strategy and Course Management

Journal Article
Feri, A., Hesketh, I., & Tjandra, N. (2017)
Adopting WebPA: Implications for Assessment Strategy and Course Management. Teaching fellows journal,
No abstract available. Journal can be found here- https://issuu.com/teachingfellowsjournal/docs/tfj_autumn2017_issuu

The causal effect of hedonic brand cues on consumers’ decision-making impulsivity

Presentation / Conference
Feri, A. (2017, July)
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at Doctoral Colloquium at the Academy of Marketing Conference, Hull, UK
No abstract available.

Current Post Grad projects