#Chavcheck: embodied TikTok memes and labouring to leverage habitus.

Research Output

This paper reveals how going viral with an embodied meme stereotype promotes gender and social class struggles. Specifically, it exposes the digital labour involved in constructing a gender stereotype in an embodied meme through a non-participative netnography of TikTok users who construct the ‘chav’ meme.

Date:

26 June 2024
Publication Status:

Unpublished
Funders:

Edinburgh Napier Funded

http://researchrepository.napier.ac.uk/output/4295142 <p>Logan-McFarlane, A. (2024, June). <i>#Chavcheck: embodied TikTok memes and labouring to leverage habitus</i>. Paper presented at GENMAC Conference, University of Edinburgh</p>

Citation

Logan-McFarlane, A. (2024, June). #Chavcheck: embodied TikTok memes and labouring to leverage habitus. Paper presented at GENMAC Conference, University of Edinburgh