Dr Ashleigh Logan-McFarlane is a Lecturer in Marketing and Consumer Culture and the MSc Marketing suite programme leader at Edinburgh Napier University. She received her ESRC funded PhD from the University of Strathclyde and is a Fellow of the Higher Education Academy.
Ashleigh’s research primarily explores societal issues related to culture, consumer behaviour and marketplace structures. With a focus on celebrity culture, gender and identity, her work draws from social and cultural theory to further understanding of digital consumer practices in marketing. She specialises in qualitative methodologies; in particular, ethnographic and visual approaches such as netnography (see Logan (2015). This is reflected in her teaching on undergraduate and postgraduate modules.
Ashleigh’s research has appeared in international peer-reviewed journals including Advances in Consumer Research and Celebrity Studies and has been presented at leading peer-reviewed conferences in Consumer Behaviour internationally. An active member of the Association for Consumer Research and the Consumer Culture Theory Network, Ashleigh also has connections with market research agencies specialising in understanding emerging consumer behaviours in digital contexts.