Ashleigh Logan-McFarlane

ashleigh logan mcfarlane

Dr Ashleigh Logan-McFarlane

Lecturer

Biography

Dr Ashleigh Logan-McFarlane is a Lecturer in Marketing and Consumer Culture and the MSc Marketing suite programme leader at Edinburgh Napier University. She received her ESRC funded PhD from the University of Strathclyde and is a Fellow of the Higher Education Academy.

Ashleigh’s research primarily explores societal issues related to culture, consumer behaviour and marketplace structures. With a focus on celebrity culture, gender and identity, her work draws from social and cultural theory to further understanding of digital consumer practices in marketing. She specialises in qualitative methodologies; in particular, ethnographic and visual approaches such as netnography (see Logan (2015). This is reflected in her teaching on undergraduate and postgraduate modules.

Ashleigh’s research has appeared in international peer-reviewed journals including Advances in Consumer Research and Celebrity Studies and has been presented at leading peer-reviewed conferences in Consumer Behaviour internationally. An active member of the Association for Consumer Research and the Consumer Culture Theory Network, Ashleigh also has connections with market research agencies specialising in understanding emerging consumer behaviours in digital contexts.

Esteem

Fellowships and Awards

  • FHEA Fellow of the Higher Education Academy

 

Media Activity

  • Channel 4 Super Shoppers (6th April 2018 aired June 2018) An interview with Anna Richardson on the impact of UK Supermarket chain product pricing and positioning strategies on shopper behaviours.

 

Membership of Professional Body

  • Membership of the Association for Consumer Research (ACR)
  • Membership of the Consumer Culture Theory (CCT) Network

 

Reviewing

  • Pearson Education
  • Reviewer for Arts Marketing an International Journal
  • Reviewer for the Journal of Marketing Management

 

Date


11 results

#50+ fashion Instagram influencers: cognitive age and aesthetic digital labours

Journal Article
McFarlane, A., & Samsioe, E. (in press)
#50+ fashion Instagram influencers: cognitive age and aesthetic digital labours. Journal of Fashion Marketing and Management, https://doi.org/10.1108/JFMM-08-2019-0177
This paper demonstrates how #50+ fashion Instagram influencers contribute to the social construction of cognitive age through their aesthetic digital labours. Non-participativ...

Iconicity and Myth-Making: Exploring visual representations of Edinburgh as the original ‘festival city’

Presentation / Conference
Todd, L., & Logan-McFarlane, A. (2019, September)
Iconicity and Myth-Making: Exploring visual representations of Edinburgh as the original ‘festival city’. Paper presented at Academy of Marketing, 18th annual colloquium on Arts, Heritage, Nonprofit & Social Marketing, University of Stirling

Reproducing the Fashion System: The Myth of the Influencer

Conference Proceeding
Logan-McFarlane, A., & Samsioe, E. (2018)
Reproducing the Fashion System: The Myth of the Influencer
Previous work in marketing has shown that the social media influencer plays an important role in attracting consumers to brands (Kapitan and Silvera 2016). The fashion ‘influe...

‘Replikating’ celebrity fashion: how professionalizing the selfie through embodiment can lead to the attainment of micro-celebrity status

Presentation / Conference
Logan-McFarlane, A. (2017, July)
‘Replikating’ celebrity fashion: how professionalizing the selfie through embodiment can lead to the attainment of micro-celebrity status. Paper presented at Academy of Marketing
With the heightening proliferation of the selfie, a practice that has become norm thanks to societies prevailing obsession with capturing and circulating images, staging the i...

Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content.

Presentation / Conference
Rezai Namaghi, K., Thomson, E., & Logan-MacFarlane, A. (2017, July)
Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content. Paper presented at Academy of Marketing Conference, Hull
Social media is a relatively new form of interaction and communication. As such, methodologies for its analysis – netnographic methodologies – are still evolving, with approa...

Imaging Edinburgh as the ‘festival city’

Presentation / Conference
Todd, L., & Logan-McFarlane, A. (2017, June)
Imaging Edinburgh as the ‘festival city’. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves
We will present initial findings and emerging themes from our study into the imaging of a ‘festival city’, as it is represented and elicited by city stakeholders through share...

Passionate Labours: Fashion, Celebrity Culture and Bloggerpreneurs

Conference Proceeding
Logan-McFarlane, A., Hamilton, K., & Hewer, P. (in press)
Passionate Labours: Fashion, Celebrity Culture and Bloggerpreneurs. In Consumer Culture Theory 2017 Conference Proceedings
We explore passion and its link to consumption and entrepreneurial practice through the context of celebrity culture and fashion. Our contribution is to consider passionate la...

Netnography: observing and interacting with celebrity in the digital world

Journal Article
Logan, A. (2015)
Netnography: observing and interacting with celebrity in the digital world. Celebrity Studies, 6(3), 378-381. https://doi.org/10.1080/19392397.2015.1062652

The Kate Effect: Fashion, Femininity and Identity.

Presentation / Conference
Logan, A. (2015, April)
The Kate Effect: Fashion, Femininity and Identity.. Paper presented at Interpretive Consumer Research 2015, University of Edinburgh. (Unpublished)

Unpacking the fashion Ideology of the celebrity princess brand.

Presentation / Conference
Logan, A. (2014, June)
Unpacking the fashion Ideology of the celebrity princess brand.. Paper presented at Gender, Marketing and Consumer Behaviour (ACR Gender), Aalto University, Helsinki, Finland. (Unpublished)