Research Output

Cognitive map(s) of event and festival futures

  The future cannot be forecasted with a high degree of certainty and precision (Eden and Ackermann 1998); however, understanding the environment and context as explanation is a purposeful way to examine the future. In the future studies literature (Yeoman 2012; Bergman, Karlsson and Axelsson 2010) there has been a movement from singularity and prediction to understanding multiplicity and context, and thus the purpose of the future as explanation. One emphasis of explanation is in examination of the layers, links and spaces to make sense of the future and thus to inform decisions and directions. So, what then are the underlying layers, phenomena and spaces associated with the future of events and festivals? In order to address this question a cognitive mapping approach has been used. This has been applied previously in tourism research (Yeoman, Munro and McMahon-Beattie 2006; Yeoman and Watson 2011).

  • Type:

    Book Chapter

  • Date:

    13 August 2014

  • Publication Status:


  • Library of Congress:

    GV Recreation Leisure

  • Dewey Decimal Classification:

    338.4791 Tourist industry

  • Funders:

    Historic Funder (pre-Worktribe)


Yeoman, I., Robertson, M., & Wheatley, C. (2014). Cognitive map(s) of event and festival futures. In I. Yeoman, M. Robertson, U. M. -. Beattie, E. Backer, & K. A. Smith (Eds.), The Future of Events and Festivals, 271-314. Oxon, UK: Taylor & Francis (Routledge)




Festivals, future forecasting,

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