Citation
Evanschitzky, H., Ramaseshan, B., Woisetschläger, D. M., Richelsen, V., Blut, M., & Backhaus, C. (2012). Consequences of customer loyalty to the loyalty program and to the company. Journal of the Academy of Marketing Science, 40, 625-638. https://doi.org/10.1007/s11747-011-0272-3
Authors
Keywords
Program loyalty, Company loyalty, Preference, Intention, Behavioral consequences
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