Christof Backhaus

christof backhaus

Dr Christof Backhaus

Professor of Marketing

Biography

Christof is Professor of Marketing and Head of Research at The Business School at ENU. Following completion of his PhD at the University of Muenster, he worked as an Assistant Professor at the Universities of Dortmund, Bochum and Braunschweig in Germany, and as a Professor of Marketing at Newcastle University Business School (2013-2016) and at Aston Business School (2016-2020).

Christof's research interest lies primarily in the field of Retail and Services Marketing and Management. His work in these domains has been published in international marketing journals such as the Journal of Business Research, Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Small Business Management, Industrial Marketing Management, and Psychology & Marketing.

In order to ensure that his research activities are of practical relevance, he regularly collaborates with companies and industry associations such as Allianz SE, IACCM, Vodafone D2 GmbH, and Volkswagen AG to help resolve issues in the areas of service innovation, customer and partner relationship management, marketing control & monitoring, and sponsorship management.

Research Areas

Date


32 results

The role of emotions in shaping purchase intentions for innovations using emerging technologies: A scenario‐based investigation in the context of nanotechnology

Journal Article
Seegebarth, B., Backhaus, C., & Woisetschläger, D. M. (2019)
The role of emotions in shaping purchase intentions for innovations using emerging technologies: A scenario‐based investigation in the context of nanotechnology. Psychology and Marketing, 36(9), 844-862. https://doi.org/10.1002/mar.21228
Although emotions may not play a major role as antecedents of consumers′ innovation acceptance, this study proposes that attitude formation works differently in the context of...

Erbringung kooperativer Dienstleistungen durch Netzwerke – Erfolgspotenziale und Herausforderungen am Beispiel eines telemedizinischen Netzwerks zur integrierten Schlaganfallversorgung

Book Chapter
Evanschitzky, H., Woisetschläger, D., Backhaus, C., & Miachaelis, M. (2019)
Erbringung kooperativer Dienstleistungen durch Netzwerke – Erfolgspotenziale und Herausforderungen am Beispiel eines telemedizinischen Netzwerks zur integrierten Schlaganfallversorgung. In M. Bruhn, & K. Hadwich (Eds.), Kooperative Dienstleistungen: Spannungsfelder zwischen Service Cooperation und Service Coopetition (89-112). Wiesbaden: Springer Gabler. https://doi.org/10.1007/978-3-658-26389-8_5
Strategische Dienstleistungsnetzwerke sind nicht nur im Konsumbereich prädestiniert, Produkte und Dienstleistungen kunden- und gleichzeitig effizienzorientiert zu erstellen. A...

The Impact of Language Competencies of International Business Performance: Small and Medium Enterprise Perspective

Conference Proceeding
Tibrewal, A., de Jong, A., Parkes, G., Haji, I., & Backhaus, C. (2019)
The Impact of Language Competencies of International Business Performance: Small and Medium Enterprise Perspective. In 42nd Annual Conference of the Institute for Small Business and Entreprenuership
The purpose of this research is to draw attention to the role of language competencies in international marketing and business performance. The project aims to quantify the im...

The Promise and Perils of Sensitive Consumer Data: A Relational Exchange Perspective

Presentation / Conference
Haji, I., Dose, D., & Backhaus, C. (2018, December)
The Promise and Perils of Sensitive Consumer Data: A Relational Exchange Perspective. Paper presented at Thought Leaders’ Conference on Privacy in Marketing
To cope with growing market demands, retailers increasingly collect and utilize consumer data in order to provide personalized shopping experiences to their consumers and to i...

The role of fan benefits in shaping responses to sponsorship activation

Journal Article
Dreisbach, J., Woisetschläger, D. M., Backhaus, C., & Cornwell, T. B. (in press)
The role of fan benefits in shaping responses to sponsorship activation. Journal of Business Research, https://doi.org/10.1016/j.jbusres.2018.11.041
As sponsorship in sports, arts and entertainment has grown, so have the myriad ways to activate partnerships. This study investigates the mechanisms through which sales-orient...

Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions

Journal Article
Woisetschläger, D. M., Backhaus, C., & Cornwell, T. B. (2017)
Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions. Journal of Marketing, 81(5), 121-141. https://doi.org/10.1509/jm.16.0082
Sponsoring joins brands with sports, the arts, and events in mutually beneficial partnerships. In the context of sports, the authors examine how sponsorship deal characteristi...

The service dominant logic of understanding why consumers co create online experiences by disclosing the intimate public and private self-image

Presentation / Conference
Haji, I., & Backhaus, C. (2017, June)
The service dominant logic of understanding why consumers co create online experiences by disclosing the intimate public and private self-image. Paper presented at 26th Annual Frontiers in Service Conference, New York, US
Online value co-creation is not only about co-creating the content such as sharing status, sending invitations, sharing videos, and sharing photos, it is about the development...

Acceptance of Smartphone-Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context

Journal Article
Hubert, M., Blut, M., Brock, C., Backhaus, C., & Eberhardt, T. (2017)
Acceptance of Smartphone-Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context. Psychology and Marketing, 34(2), 175-194. https://doi.org/10.1002/mar.20982
Despite their generally increasing use, the adoption of mobile shopping applications often differs across purchase contexts. In order to advance our understanding of smartphon...

Understanding outcome-based contracts

Journal Article
Böhm, E., Backhaus, C., Eggert, A., & Cummins, T. (2016)
Understanding outcome-based contracts. Journal of Strategic Contracting and Negotiation, 2(1-2), 128-149. https://doi.org/10.1177/2055563616669740
Increasingly complex industrial services rely on outcome-based contracts (OBCs); however, there is a dearth of research in this area of growth. The present research examines t...

Toward a better understanding of stakeholder participation in the service innovation process: More than one path to success

Journal Article
Ommen, N. O., Blut, M., Backhaus, C., & Woisetschläger, D. M. (2016)
Toward a better understanding of stakeholder participation in the service innovation process: More than one path to success. Journal of Business Research, 69(7), 2409-2416. https://doi.org/10.1016/j.jbusres.2016.01.010
Acknowledging the positive effects of stakeholder participation in new service development projects, the present research examines factors contributing to well-designed stakeh...