31 December 2010
Published
CAUTHE
GV Recreation Leisure
338.4791 Tourist industry
Historic Funder (pre-Worktribe)
Robertson, M. (2010). Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature. In CAUTHE 2010: Tourism and Hospitality: Challenge the Limits. , (1229-1233)
Associate ProfessorBusiness School
0131 455 4613
M.Robertson2@napier.ac.uk
Festivals, events, creative cities, UNESCO City of Literature,