Do green innovations make a difference for the better? A consumer-based perspective

Research Output

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Date:

18 December 2023
Publication Status:

Accepted
Funders:

Edinburgh Napier Funded

http://researchrepository.napier.ac.uk/output/3632169 <p>Seegebarth, B., Backhaus, C., & Tjandra, N. (2024, April). <i>Do green innovations make a difference for the better? A consumer-based perspective</i>. Presented at 17th Global Brand Conference, Edinburgh, UK</p>

Citation

Seegebarth, B., Backhaus, C., & Tjandra, N. (2024, April). Do green innovations make a difference for the better? A consumer-based perspective. Presented at 17th Global Brand Conference, Edinburgh, UK