Article
05 July 2013
Published
Wiley-Blackwell
10.1002/mar.20635
0742-6046
Historic Funder (pre-Worktribe)
Albrecht, C., Backhaus, C., Gurzki, H., & Woisetschläger, D. M. (2013). Drivers of Brand Extension Success: What Really Matters for Luxury Brands. Psychology and Marketing, 30(8), 647-659. https://doi.org/10.1002/mar.20635
Visiting ProfessorBusiness School
C.Backhaus@napier.ac.uk