Article
31 January 2013
Published
Springer Nature
10.1365/s11621-013-0188-z
1865-6544
Historic Funder (pre-Worktribe)
Woisetschläger, D. M., Dreisbach, J., Schnöring, M., & Backhaus, C. (2013). Einstellungstransfer durch Sponsoring: Welche Stellhebel zum Erfolg führen. Marketing Review St. Gallen, 30, 46-57. https://doi.org/10.1365/s11621-013-0188-z
Visiting ProfessorBusiness School
C.Backhaus@napier.ac.uk