Published
GV Recreation Leisure
338.4791 Tourist industry
Leask, A. & Barron, P. (2014). Engaging with broader consumer markets at museums
ProfessorBusiness School
0131 455 4382
A.Leask@napier.ac.uk
Interim Deputy DeanBusiness School
0131 455 4733
p.Barron@napier.ac.uk
Museums; cultural tourism; audience attraction; visitor numbers;