Anna Leask

Anna Leask

Prof Anna Leask

Professor

Biography

Anna Leask is Professor of Tourism Management and a key member of the Tourism and Languages Subject Group in the Business School. Her teaching and research interests combine and lie principally in the areas of visitor attraction management, heritage tourism and destination management.

Anna has co-edited several textbooks including Managing Visitor Attractions (2022) and contributed to several key tourism textbooks. She is on the Editorial Board for four international tourism journals and has been actively involved in the Scientific Committees for many international conferences in Europe and USA. She has published in key academic journals such as Tourism Management, International Journal of Tourism Research and Current Issues in Tourism, in addition to publishing a range of case studies, articles and practitioner papers. Anna is actively involved in doctoral student supervision and external examination.

Anna’s recent undergraduate and postgraduate teaching delivery has been in Edinburgh, Switzerland, Corsica and Hong Kong. She is also involved in the preparation and delivery of the Scottish Enterprise Destination Leaders’ Programme. Current research focuses on how visitor attractions can engage with different generations of visitors and employees, with primary research being conducted in the UK and Hong Kong. Recent publications include work on the development of dementia-friendly destinations and how to develop experiences for Senior Visitors at attractions.

She has held various external roles, for example, as Visiting Professor at Wakayama University, Japan between 2015-2019, and as reviewer and referee for validation panels and promotion panels. Anna is a Fellow of the Tourism Society and of the Higher Education Academy.

Anna works closely with tourism sector organisations and participated in the Scottish Government Tourism Recovery Taskforce and subsequent Talent Development and leadership programmes. She facilitates connections between the industry and higher education in her role as Higher Education representative on the Tourism Skills Group as part of Skills Development Scotland.

Research Groups

Esteem

Advisory panels and expert committees or witness

  • Higher Education Representative Tourism Skills Scotland
  • Member of team designing and delivering Destination Leaders Programme for Scottish Enterprise
  • Appointed member of Assembly Rooms Heritage Advisory Board
  • Judge for Association of Scottish Visitor Attraction Marketing Awards

 

Conference Organising Activity

  • Member of Scientific Committee 5th World Research Summit for Tourism and Hospitality, Florida, USA December, 2019
  • Member of Scientific Committee Marketing Trends Conference Paris 2020
  • Member of Scientific Committee Global Conference on Hospitality, Tourism, Event and Leisure Management Florida, USA, March 2018.
  • Scientific Committee member, Global Conference on Hospitality, Tourism, Event and Leisure Management Florida, USA, March 2018.
  • Scientific Committee Member, 4th World Research Summit for Tourism and Hospitality and 2nd USA-China Tourism Research Summit and Industry Dialogue: Innovation, Partnerships, and Sharing Conferences, Florida, USA December, 2017
  • Scientific Committee Member, International Marketing Trends Conference, Venice, 2016
  • Scientific Committee Member Heritage 2016: International Conference, Lisbon
  • Scientific Committee Member The 2nd World Tourism Research Conference, University of Central Florida
  • Member of Scientific Committee, International Marketing Trends Conference, Paris
  • Conference Theme Chair Heritage and Hospitality Conference Istanbul
  • Heritage 2014: 4th International Conference on Heritage and Sustainable Development, Guimaraes
  • The World Tourism Research Conference, University of Central Florida, 2013

 

Editorial Activity

  • Editorial Board Member - Sustainability - Culture and Heritage
  • Associate Editor Destination Management and Planning Journal
  • Associate Editor Journal of Hospitality and Tourism Management
  • Editorial Board member Journal of Hospitality and Tourism Management
  • Guest Editor Managing World Heritage Sites, Journal Heritage Tourism Vol 2 (3)
  • Guest Editor Contemporary Issues in event venue management, International Journal Event and Festival Management Vol 2 (2)
  • Editorial Board member International Journal of Tourism Research
  • Guest Editor International Visitor Attractions, International Journal of Tourism Research,Vol 4 (5)
  • Editorial Board member Journal of Heritage Tourism
  • Editorial Board member International Journal of Event and Festival Management
  • Guest Editor Event tourism; enhancing destinations and the visitor economy, International Journal Tourism Research

 

External Examining/Validations

  • External Examiner DBA Sheffield Hallam University
  • External Examiner PhD Sheffield Hallam University
  • External Examiner PhD University Central Lancashire
  • Lead External for Review Panel University of West Indies Tourism Programmes
  • External Examiner programme validations Swansea University
  • External Examiner PhD University of Surrey
  • External Examiner, PhD Manchester Metropolitan University
  • External Examiner, PhD Sheffield Hallam University
  • External Examiner PhD, University of Central Lancashire
  • External Appraisal of Hospitality, Tourism and Event portfolio conducted for University of Gloucestershire
  • Examiner (external) for MLitt University of Newcastle, November 2009
  • Examiner (external) for PhD by Published Works University of Greenwich, 2015
  • External Examiner for MA World Heritage Studies, Ironbridge International Institute for Cultural Heritage
  • External Examiner for MA Conference Management University of Westminster
  • External Validation Panel Member Robert Gordon University postgraduate Tourism and Event Management programmes
  • External Validation Panel Member Bournemouth University undergraduate Tourism, Hospitality, Event, Sport and Retail Management programmes
  • Examiner (external) for PhD Bournemouth University
  • External Validation Panel Member University of Ulster Masters Tourism suite
  • Examiner (external) for MRes University of Strathclyde
  • Examiner (external) for PhD Bournemouth University
  • Examiner (external) for PhD Deakin University, Australia
  • Examiner (external) for MPhil Auckland University Technology,
  • Examiner (external) for PhD Deakin University, Australia

 

Fellowships and Awards

  • Winner of Best Paper Presentation at International Conference on Tourism & Events: Opportunities, Impacts and Change, University of Ulster, Northern Ireland
  • Fellow of Higher Education Academy
  • Fellow of The Tourism Society
  • Winner of the Outstanding Reviewer Prize for International Journal Festival and Event Management 2014

 

Grant Reviewer

  • Reviewer for Estonian Research Council
  • Assessor for Carnegie Trust for Universities of Scotland funding bids

 

Invited Speaker

  • Panel Member at Built Environment Forum event
  • Presentation to Hotel Support Fund Skills Masterclass
  • Women in Tourism presentation
  • Capital group presentation

 

Media Activity

  • Sustainable growth for both visitors and attractions must be the aim, article in The Scotsman newspaper, January 17th.
  • Interview on BBC Breakfast News
  • Macau Business Daily June 2015 ‘Gaming and UNESCO sites trump Hong Kong and Singapore’
  • ‘The Conversation’ September 22nd 2015 ‘World Heritage status is too precious to be taken lightly’

 

Public/Community Engagement

  • Expert Witness Scottish Parliament Citizens' Forum
  • Adopt-a-business Scheme Interface
  • Leask, A. (2019) The Role of Visitor Attractions in Destination Development, public lecture at University of West Indies, February.
  • Leask, A. (2018) Scotch Whisky Tourism, presentation at National Coordinating Centre for Public Engagement event 30th November.

 

Visiting Positions

  • Visiting Professor at Wakayama University, Japan

 

Date


92 results

Interpretation at heritage sites: Culloden Battlefield, UK

Book Chapter
Urquhart, E. (2022)
Interpretation at heritage sites: Culloden Battlefield, UK. In A. Fyall, B. Garrod, A. Leask, & S. Wanhill (Eds.), Managing Visitor Attractions. (3rd edn). London: Routledge. https://doi.org/10.4324/9781003041948-28
This chapter presents a case study that explores heritage interpretation within the context of Culloden Battlefield, UK. The case will initially consider the challenges and is...

Engaging local residents as stakeholders in World Heritage Sites

Presentation / Conference
Leask, A. (2022, March)
Engaging local residents as stakeholders in World Heritage Sites. Paper presented at New Lanark: A living legacy Anniversary Conference, New Lanark, UK
This paper explores how local residents engage in the management of World Heritage Sites, with specific examples from New Lanark and Edinburgh Old and New Towns World Heritag...

Creating Dementia Friendly Destinations in Scotland

Book Chapter
Leask, A., Wardrop, K., Fyall, A., & Hansen, M. (2021)
Creating Dementia Friendly Destinations in Scotland. In Managing Events, Festivals and the Visitor Economy: Concepts, Collaborations and Cases (17-36). Wallingford, UK: CABI
• Accessible tourism is an increasingly important sector of the tourism industry. • The ageing population represents an under-developed and lucrative market. • Globally 46 ...

Towards a visitor taxonomy at (film-induced) heritage attractions

Journal Article
Bąkiewicz, J., Leask, A., Barron, P., & Rakić, T. (in press)
Towards a visitor taxonomy at (film-induced) heritage attractions. Journal of Heritage Tourism, https://doi.org/10.1080/1743873X.2021.2002340
Film-induced tourism at heritage attractions (HAs) is a growing industry of international relevance. It can influence visitors’ expectations of the site and further their pref...

Hamlet Live: the 7 I’s Experiential Strategy Framework for heritage visitor attractions

Journal Article
Lund, N. F., Holst-Beck, P., Pine II, B. J., & Leask, A. (in press)
Hamlet Live: the 7 I’s Experiential Strategy Framework for heritage visitor attractions. Journal of Heritage Tourism, https://doi.org/10.1080/1743873x.2021.1951277
In an increasingly competitive market for tourist destinations, visitor attractions play a key role in enticing visitors to the destination, and as such must continually devel...

Factors in the provision of engaging experiences for the traditionalist market at visitor attractions

Journal Article
Leask, A., & Barron, P. (2021)
Factors in the provision of engaging experiences for the traditionalist market at visitor attractions. Tourism Management Perspectives, 38, https://doi.org/10.1016/j.tmp.2021.100810
The global population is ageing with implications for the provision of tourism experiences to meet changing needs. The shift in demographics has encouraged a focus on the olde...

Designing dark tourism experiences: an exploration of edutainment interpretation at lighter dark visitor attractions

Journal Article
Wyatt, B., Leask, A., & Barron, P. (2021)
Designing dark tourism experiences: an exploration of edutainment interpretation at lighter dark visitor attractions. Journal of Heritage Tourism, 16(4: Special Issue), 433-449. https://doi.org/10.1080/1743873x.2020.1858087
Existing dark tourism literature has explored various aspects of interpretation, including challenges in balancing interpretation efforts with concerns for historical accuracy...

Marketing Archaeological Heritage for Tourism

Book Chapter
Fyall, A., Leask, A., & Barber, S. (2020)
Marketing Archaeological Heritage for Tourism. In D. J. Timothy, & L. G. Tahan (Eds.), Archaeology and Tourism - Touring the Past (69-86). Bristol: Channel View Publications
Abstract not available.

The Conversation article - How tourist destinations can rebuild after coronavirus

Other
Leask, A. (2020)
The Conversation article - How tourist destinations can rebuild after coronavirus. https://theconversation.com/how-tourist-destinations-can-rebuild-after-coronavirus-140969
Abstract not available.

Events management education

Book Chapter
Barron, P., & Leask, A. (2020)
Events management education. In S. J. Page, & J. Connell (Eds.), The Routledge Handbook of Events (287-305). (2nd). Abingdon: Routledge
Abstract not available.

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