Anna Leask

Anna Leask

Prof Anna Leask

Professor

Biography

Anna Leask is Professor of Tourism Management and a key member of the Tourism and Languages Subject Group in the Business School. Her teaching and research interests combine and lie principally in the areas of visitor attraction management, heritage tourism and destination management. She has co-edited several textbooks including Managing Visitor Attractions (2008) and Managing World Heritage Sites (2006) and contributed to several key tourism textbooks. She is on the Editorial Board for four international tourism journals and has been actively involved in the Scientific Committees for many international conferences in Europe and USA. She has published in key academic journals such as Tourism Management, International Journal of Tourism Research and Current Issues in Tourism, in addition to publishing a range of case studies, articles and practitioner papers.


Anna’s recent undergraduate and postgraduate teaching delivery has been in Edinburgh, Switzerland, Hong Kong and Singapore. She has also been involved in the preparation and delivery of the Scottish Enterprise Destination Leaders’ Programme and the Executive Development Programme for Experience Industry Professionals (Singapore) CPD course. Recent research has focused on how visitor attractions and hotels can engage with Generation Y visitors and employees, with primary research being conducted in the UK, Hong Kong, Macau and Singapore. Anna is a Fellow of the Tourism Society and of the Higher Education Academy. Anna is a Visiting Professor at Wakayama University, Japan.

Research Groups

Esteem

Advisory panels and expert committees or witness

  • Higher Education Representative Tourism Skills Scotland
  • Member of team designing and delivering Destination Leaders Programme for Scottish Enterprise
  • Judge for Association of Scottish Visitor Attraction Marketing Awards
  • Appointed member of Assembly Rooms Heritage Advisory Board

 

Conference Activity

  • Member of Scientific Committee Marketing Trends Conference Paris 2020
  • Member of Scientific Committee 5th World Research Summit for Tourism and Hospitality, Florida, USA December, 2019
  • Member of Scientific Committee Global Conference on Hospitality, Tourism, Event and Leisure Management Florida, USA, March 2018.
  • Scientific Committee member, Global Conference on Hospitality, Tourism, Event and Leisure Management Florida, USA, March 2018.
  • Scientific Committee Member, 4th World Research Summit for Tourism and Hospitality and 2nd USA-China Tourism Research Summit and Industry Dialogue: Innovation, Partnerships, and Sharing Conferences, Florida, USA December, 2017
  • Scientific Committee Member Heritage 2016: International Conference, Lisbon
  • Scientific Committee Member, International Marketing Trends Conference, Venice, 2016
  • Member of Scientific Committee, International Marketing Trends Conference, Paris
  • Scientific Committee Member The 2nd World Tourism Research Conference, University of Central Florida
  • Conference Theme Chair Heritage and Hospitality Conference Istanbul
  • Heritage 2014: 4th International Conference on Heritage and Sustainable Development, Guimaraes
  • The World Tourism Research Conference, University of Central Florida, 2013

 

Editorial Activity

  • Editorial Board Member - Sustainability - Culture and Heritage
  • Associate Editor Destination Management and Planning Journal
  • Associate Editor Journal of Hospitality and Tourism Management
  • Editorial Board member Journal of Hospitality and Tourism Management
  • Guest Editor Managing World Heritage Sites, Journal Heritage Tourism Vol 2 (3)
  • Guest Editor Contemporary Issues in event venue management, International Journal Event and Festival Management Vol 2 (2)
  • Guest Editor International Visitor Attractions, International Journal of Tourism Research,Vol 4 (5)
  • Guest Editor Event tourism; enhancing destinations and the visitor economy, International Journal Tourism Research
  • Editorial Board member International Journal of Tourism Research
  • Editorial Board member Journal of Heritage Tourism
  • Editorial Board member International Journal of Event and Festival Management

 

External Examining/Validations

  • External Examiner PhD Sheffield Hallam University
  • External Examiner PhD University Central Lancashire
  • External Examiner Swansea University
  • Lead External for Review Panel University of West Indies Tourism Programmes
  • External Examiner PhD University of Surrey
  • External Examiner, PhD Sheffield Hallam University
  • External Examiner, PhD Manchester Metropolitan University
  • External Examiner PhD, University of Central Lancashire
  • External Examiner for MA Conference Management University of Westminster
  • External Appraisal of Hospitality, Tourism and Event portfolio conducted for University of Gloucestershire
  • External Examiner for MA World Heritage Studies, Ironbridge International Institute for Cultural Heritage
  • Examiner (external) for PhD by Published Works University of Greenwich, 2015
  • Examiner (external) for MPhil Auckland University Technology,
  • Examiner (external) for PhD Bournemouth University
  • Examiner (external) for PhD Deakin University, Australia
  • Examiner (external) for MLitt University of Newcastle, November 2009
  • Examiner (external) for PhD Deakin University, Australia
  • Examiner (external) for MRes University of Strathclyde
  • Examiner (external) for PhD Bournemouth University
  • External Validation Panel Member University of Ulster Masters Tourism suite
  • External Validation Panel Member Robert Gordon University postgraduate Tourism and Event Management programmes
  • External Validation Panel Member Bournemouth University undergraduate Tourism, Hospitality, Event, Sport and Retail Management programmes

 

Fellowships and Awards

  • Fellow of The Tourism Society
  • Fellow of Higher Education Academy
  • Winner of Best Paper Presentation at International Conference on Tourism & Events: Opportunities, Impacts and Change, University of Ulster, Northern Ireland
  • Winner of the Outstanding Reviewer Prize for International Journal Festival and Event Management 2014

 

Grant Reviewer

  • Reviewer for Estonian Research Council
  • Assessor for Carnegie Trust for Universities of Scotland funding bids

 

Media Activity

  • Sustainable growth for both visitors and attractions must be the aim, article in The Scotsman newspaper, January 17th.
  • Interview on BBC Breakfast News
  • Macau Business Daily June 2015 ‘Gaming and UNESCO sites trump Hong Kong and Singapore’
  • ‘The Conversation’ September 22nd 2015 ‘World Heritage status is too precious to be taken lightly’

 

Public/Community Engagement

  • Leask, A. (2019) The Role of Visitor Attractions in Destination Development, public lecture at University of West Indies, February.
  • Leask, A. (2018) Scotch Whisky Tourism, presentation at National Coordinating Centre for Public Engagement event 30th November.

 

Visiting Positions

  • Visiting Professor at Wakayama University, Japan

 

Date


88 results

Factors in the provision of engaging experiences for the traditionalist market at visitor attractions

Journal Article
Leask, A., & Barron, P. (2021)
Factors in the provision of engaging experiences for the traditionalist market at visitor attractions. Tourism Management Perspectives, 38, https://doi.org/10.1016/j.tmp.2021.100810
The global population is ageing with implications for the provision of tourism experiences to meet changing needs. The shift in demographics has encouraged a focus on the olde...

Interpretation at heritage sites – Culloden Battlefield, UK

Book Chapter
Urquhart, E. (in press)
Interpretation at heritage sites – Culloden Battlefield, UK. In S. Wanhill, A. Leask, B. Garrod, & A. Fyall (Eds.), Managing Visitor Attractions. (3rd edn). Routledge
The case study explores the use of interactive technology in interpreting heritage assets at Culloden Battlefield, UK. The case examines how immersive storytelling and co-crea...

Designing dark tourism experiences: An exploration of edutainment interpretation at lighter dark visitor attractions

Journal Article
Wyatt, B., Leask, A., & Barron, P. (in press)
Designing dark tourism experiences: An exploration of edutainment interpretation at lighter dark visitor attractions. Journal of Heritage Tourism, https://doi.org/10.1080/1743873X.2020.1858087
Existing dark tourism literature has explored various aspects of interpretation, including challenges in balancing interpretation efforts with concerns for historical accuracy...

Marketing Archaeological Heritage for Tourism

Book Chapter
Fyall, A., Leask, A., & Barber, S. (2020)
Marketing Archaeological Heritage for Tourism. In D. J. Timothy, & L. G. Tahan (Eds.), Archaeology and Tourism - Touring the Past (69-86). Bristol: Channel View Publications
Abstract not available.

The Conversation article - How tourist destinations can rebuild after coronavirus

Other
Leask, A. (2020)
The Conversation article - How tourist destinations can rebuild after coronavirus. https://theconversation.com/how-tourist-destinations-can-rebuild-after-coronavirus-140969
Abstract not available.

Events management education

Book Chapter
Barron, P., & Leask, A. (2020)
Events management education. In S. J. Page, & J. Connell (Eds.), The Routledge Handbook of Events (287-305). (2nd). Abingdon: Routledge
Abstract not available.

Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh

Book Chapter
Urquhart, E., & Leask, A. (2019)
Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh. In Experiential Consumption and Marketing in Tourism with a Cross-Cultural ContextGoodfellow Publishers
The objectives of this chapter are to: - Link together theoretical approaches to storytelling and narrative creation with the co-creation of heritage experiences; - Identify a...

After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?

Journal Article
Easson, H., & Leask, A. (in press)
After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?. Current Issues in Tourism, 23(11), 1343-1356. https://doi.org/10.1080/13683500.2019.1625875
Cultural heritage is recognised as one of the major contributors to the economy and has traditionally been funded from the public sector. Museums have had to become more comme...

The effect of exporting hospitality and tourism degrees overseas on the home campus: a conceptual model.

Journal Article
Lagiewski, R. M., Barron, P., & Leask, A. (2019)
The effect of exporting hospitality and tourism degrees overseas on the home campus: a conceptual model. Journal of hospitality, leisure, sport & tourism education, 24, 211-222. https://doi.org/10.1016/j.jhlste.2019.03.005
Hospitality and tourism programmes have, over the recent decades, been involved in the delivery of their degrees in international locations through a variety of export models....

Senior Visitors to Attractions

Presentation / Conference
Leask, A., & Barron, P. (2018, April)
Senior Visitors to Attractions. Paper presented at Scottish Museums Federation Annual Conference, Stirling
No abstract available.

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