Anna Leask

Anna Leask

Prof Anna Leask

Professor

Biography

Anna Leask is Professor of Tourism Management and a key member of the Tourism and Languages Subject Group in the Business School. Her teaching and research interests combine and lie principally in the areas of visitor attraction management, heritage tourism and destination management. She has co-edited several textbooks including Managing Visitor Attractions (2008) and Managing World Heritage Sites (2006) and contributed to several key tourism textbooks. She is on the Editorial Board for four international tourism journals and has been actively involved in the Scientific Committees for many international conferences in Europe and USA. She has published in key academic journals such as Tourism Management, International Journal of Tourism Research and Current Issues in Tourism, in addition to publishing a range of case studies, articles and practitioner papers.


Anna’s recent undergraduate and postgraduate teaching delivery has been in Edinburgh, Switzerland, Hong Kong and Singapore. She has also been involved in the preparation and delivery of the Scottish Enterprise Destination Leaders’ Programme and the Executive Development Programme for Experience Industry Professionals (Singapore) CPD course. Recent research has focused on how visitor attractions and hotels can engage with Generation Y visitors and employees, with primary research being conducted in the UK, Hong Kong, Macau and Singapore. Anna is a Fellow of the Tourism Society and of the Higher Education Academy. Anna is a Visiting Professor at Wakayama University, Japan.

Research Groups

Esteem

Advisory panels and expert committees or witness

  • Appointed member of Assembly Rooms Heritage Advisory Board
  • Judge for Association of Scottish Visitor Attraction Marketing Awards
  • Member of team designing and delivering Destination Leaders Programme for Scottish Enterprise

 

Conference Activity

  • Scientific Committee member, Global Conference on Hospitality, Tourism, Event and Leisure Management Florida, USA, March 2018.
  • Scientific Committee Member, 4th World Research Summit for Tourism and Hospitality and 2nd USA-China Tourism Research Summit and Industry Dialogue: Innovation, Partnerships, and Sharing Conferences, Florida, USA December, 2017
  • Scientific Committee Member Heritage 2016: International Conference, Lisbon
  • Scientific Committee Member, International Marketing Trends Conference, Venice, 2016
  • Scientific Committee Member The 2nd World Tourism Research Conference, University of Central Florida
  • Member of Scientific Committee, International Marketing Trends Conference, Paris
  • Conference Theme Chair Heritage and Hospitality Conference Istanbul
  • The World Tourism Research Conference, University of Central Florida, 2013
  • Heritage 2014: 4th International Conference on Heritage and Sustainable Development, Guimaraes

 

Editorial Activity

  • Associate Editor Destination Management and Planning Journal
  • Associate Editor Journal of Hospitality and Tourism Management
  • Editorial Board member Journal of Hospitality and Tourism Management
  • Guest Editor Managing World Heritage Sites, Journal Heritage Tourism Vol 2 (3)
  • Editorial Board member International Journal of Tourism Research
  • Editorial Board member Journal of Heritage Tourism
  • Editorial Board member International Journal of Event and Festival Management
  • Guest Editor International Visitor Attractions, International Journal of Tourism Research,Vol 4 (5)
  • Guest Editor Event tourism; enhancing destinations and the visitor economy, International Journal Tourism Research
  • Guest Editor Contemporary Issues in event venue management, International Journal Event and Festival Management Vol 2 (2)

 

External Examining/Validations

  • Lead External for Review Panel University of West Indies Tourism Programmes
  • External Examiner PhD University of Surrey
  • External Examiner, PhD Sheffield Hallam University
  • External Examiner, PhD Manchester Metropolitan University
  • External Examiner PhD, University of Central Lancashire
  • External Examiner for MA Conference Management University of Westminster
  • External Appraisal of Hospitality, Tourism and Event portfolio conducted for University of Gloucestershire
  • External Examiner for MA World Heritage Studies, Ironbridge International Institute for Cultural Heritage
  • Examiner (external) for PhD by Published Works University of Greenwich, 2015
  • Examiner (external) for MPhil Auckland University Technology,
  • Examiner (external) for PhD Bournemouth University
  • Examiner (external) for PhD Deakin University, Australia
  • Examiner (external) for MLitt University of Newcastle, November 2009
  • Examiner (external) for PhD Deakin University, Australia
  • Examiner (external) for MRes University of Strathclyde
  • Examiner (external) for PhD Bournemouth University
  • External Validation Panel Member University of Ulster Masters Tourism suite
  • External Validation Panel Member Robert Gordon University postgraduate Tourism and Event Management programmes
  • External Validation Panel Member Bournemouth University undergraduate Tourism, Hospitality, Event, Sport and Retail Management programmes

 

Fellowships and Awards

  • Winner of Best Paper Presentation at International Conference on Tourism & Events: Opportunities, Impacts and Change, University of Ulster, Northern Ireland
  • Winner of the Outstanding Reviewer Prize for International Journal Festival and Event Management 2014
  • Fellow of The Tourism Society
  • Fellow of Higher Education Academy

 

Grant Reviewer

  • Assessor for Carnegie Trust for Universities of Scotland funding bids

 

Media Activity

  • Interview on BBC Breakfast News
  • Macau Business Daily June 2015 ‘Gaming and UNESCO sites trump Hong Kong and Singapore’
  • ‘The Conversation’ September 22nd 2015 ‘World Heritage status is too precious to be taken lightly’

 

Date


82 results

An assessment of ‘international best practice’ in visitor attraction management: does Scotland really lag behind?

Journal Article
Garrod, B., Leask, A., & Fyall, A. (2007)
An assessment of ‘international best practice’ in visitor attraction management: does Scotland really lag behind?. International Journal of Tourism Research, 9, 21-42. doi:10.1002/jtr.591
This paper compares and contrasts selected management practices among visitor attractions in Scotland, Australia, Canada and New Zealand. The catalyst for the study was the gr...

Managing visitor impacts at visitor attractions: an international assessment.

Journal Article
Garrod, B., Fyall, A. & Leask, A. (2006)
Managing visitor impacts at visitor attractions: an international assessment. Current Issues in Tourism. 9, 125-151. ISSN 1368-3500
This paper presents the findings of a study designed to extend and develop a previous study conducted by the authors on the management of visitor impacts at visitor attraction...

Symbolic, Experiential and Functional Consumptions of Heritage Tourism Destinations: The Case of Angkor World Heritage Site, Cambodia: Heritage Destination Consumption

Journal Article
Chen, C., Phou, S., & Leask, A. (2016)
Symbolic, Experiential and Functional Consumptions of Heritage Tourism Destinations: The Case of Angkor World Heritage Site, Cambodia: Heritage Destination Consumption. International Journal of Tourism Research, 18(6), 602-611. doi:10.1002/jtr.2077
This study empirically investigates the effects of three destination consumptions (namely symbolic, experiential and functional) on tourists’ destination attachment and satisf...

Using heritage interpretation to manage visitors at film-induced tourism heritage attractions.

Book
Bakiewicz, J., Leask, A., Barron, P. & Rakić, T. (2016)
Using heritage interpretation to manage visitors at film-induced tourism heritage attractions. In Albrecht, J. (Ed.). Visitor Management in Tourism DestinationsCABI. ISBN 9781780647357
No abstract available.

Scottish visitor attractions: managing visitor impacts.

Journal Article
Garrod, B., Fyall, A. & Leask, A. (2002)
Scottish visitor attractions: managing visitor impacts. Tourism Management. 23, 265-279. doi:10.1016/S0261-5177(01)00077-2. ISSN 0261-5177
The visitor attraction sector in Scotland plays a vital, if often overlooked, role in the wider Scottish tourism industry. Yet the sector presently faces a host of internal an...

Scottish visitor attractions – a collaborative future?

Journal Article
Fyall, A., Leask, A. & Garrod, B. (2001)
Scottish visitor attractions – a collaborative future?. International Journal of Tourism Research. 3, 211-228. doi:10.1002/jtr.313. ISSN 1099-2340
Although interorganisational collaboration is increasingly being accepted as a necessary, even desirable strategy for the tourism industry as a whole, there would appear to be...

Engaging with broader consumer markets at museums.

Conference Proceeding
Leask, A. & Barron, P. (2014)
Engaging with broader consumer markets at museums

Progress in visitor attraction research: towards more effective management

Journal Article
Leask, A. (2010)
Progress in visitor attraction research: towards more effective management. Tourism Management, 31, 155-166. https://doi.org/10.1016/j.tourman.2009.09.004
Visitorattractions (VAs) play a crucial role in the success of a tourism destination, where they act as key motivators for visits and as resources for local communities. The r...

Generation Y: opportunity or challenge – strategies to engage Generation Y in the UK attractions’ sector

Journal Article
Leask, A., Fyall, A., & Barron, P. (2011)
Generation Y: opportunity or challenge – strategies to engage Generation Y in the UK attractions’ sector. Current Issues in Tourism, 1-30. https://doi.org/10.1080/13683500.2011.642856
This study examines the extent to which Generation Y (Gen Y) serves as an opportunity or challenge for visitor attractions in the UK and the corresponding strategies adopted t...

Managing revenue in Scottish visitor attractions.

Journal Article
Leask, A., Fyall, A., & Garrod, B. (2012)
Managing revenue in Scottish visitor attractions. Current Issues in Tourism, 1-26. https://doi.org/10.1080/13683500.2012.667070
Revenue management is often identified as a potentially valuable tool for addressing some of the challenges currently facing visitor attractions. This article sets out to inve...

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