Anna Leask

Anna Leask

Prof Anna Leask



Anna Leask is Professor of Tourism Management and a key member of the Tourism Subject Group in the Business School. Her teaching and research interests combine and lie principally in the areas of visitor attraction management, heritage tourism and destination management. She has co-edited several textbooks including Managing Visitor Attractions (2008) and Managing World Heritage Sites (2006) and contributed to several key tourism textbooks. She is on the Editorial Board for four international tourism journals and has been actively involved in the Scientific Committees for many international conferences in Europe and USA. She has published in key academic journals such as Tourism Management, International Journal of Tourism Research and Current Issues in Tourism, in addition to publishing a range of case studies, articles and practitioner papers.

Anna’s recent undergraduate and postgraduate teaching delivery has been in Switzerland, Hong Kong and Singapore. She has also been involved in the preparation and delivery of the Scottish Enterprise Destination Leaders’ Programme and the Executive Development Programme for Experience Industry Professionals (Singapore) CPD course. Recent research has focused on how visitor attractions and hotels can engage with Generation Y visitors and employees, with primary research being conducted in the UK, Hong Kong, Macau and Singapore. Anna is a Fellow of the Tourism Society and of the Higher Education Academy. Anna was recently appointed as a Visiting Professor at Wakayama University, Japan.

Research Groups

Research Areas


Advisory panels and expert committees/witness

  • Appointed member of Assembly Rooms Heritage Advisory Board
  • Assessor for Carnegie Trust for Universities of Scotland funding bids
  • Judge for Association of Scottish Visitor Attraction Marketing Awards
  • Member of team designing and delivering Destination Leaders Programme for Scottish Enterprise


Editorial Activity

  • Associate Editor Journal of Hospitality and Tourism Managemen
  • Editorial Board member International Journal of Tourism Research
  • Editorial Board member Journal of Hospitality and Tourism Management
  • Editorial Board member Journal of Heritage Tourism
  • Editorial Board member International Journal of Event and Festival Management
  • Guest Editor Contemporary Issues in event venue management, International Journal Event and Festival Management Vol 2 (2)
  • Guest Editor International Visitor Attractions, International Journal of Tourism Research,Vol 4 (5)
  • Guest Editor Event tourism; enhancing destinations and the visitor economy, International Journal Tourism Research
  • Guest Editor Managing World Heritage Sites, Journal Heritage Tourism Vol 2 (3)


Conference Activity

  • Scientific Committee Member Heritage 2016: International Conference, Lisbon
  • Scientific Committee Member, International Marketing Trends Conference, Venice, 2016
  • Scientific Committee Member The 2nd World Tourism Research Conference, University of Central Florida
  • The World Tourism Research Conference, University of Central Florida, 2013
  • Conference Theme Chair Heritage and Hospitality Conference Istanbul
  • Member of Scientific Committee, International Marketing Trends Conference, Paris
  • Heritage 2014: 4th International Conference on Heritage and Sustainable Development, Guimaraes


Media Activity

  • ‘The Conversation’ September 22nd 2015 ‘World Heritage status is too precious to be taken lightly’
  • Macau Business Daily June 2015 ‘Gaming and UNESCO sites trump Hong Kong and Singapore’


Fellowships and Awards

  • Winner of Best Paper Presentation at International Conference on Tourism & Events: Opportunities, Impacts and Change, University of Ulster, Northern Ireland
  • Winner of the Outstanding Reviewer Prize for International Journal Festival and Event Management 2014
  • Fellow of The Tourism Society
  • Fellow of Higher Education Academy


External Examining/Validations

  • External Examiner for MA Conference Management University of Westminster
  • External Appraisal of Hospitality, Tourism and Event portfolio conducted for University of Gloucestershire
  • External Examiner for MA World Heritage Studies, Ironbridge International Institute for Cultural Heritage
  • Examiner (external) for PhD by Published Works University of Greenwich, 2015
  • Examiner (external) for MPhil Auckland University Technology,
  • Examiner (external) for PhD Bournemouth University
  • Examiner (external) for PhD Deakin University, Australia
  • Examiner (external) for MLitt University of Newcastle, November 2009
  • Examiner (external) for PhD Deakin University, Australia
  • Examiner (external) for MRes University of Strathclyde
  • Examiner (external) for PhD Bournemouth University
  • External Validation Panel Member University of Ulster Masters Tourism suite
  • External Validation Panel Member Robert Gordon University postgraduate Tourism and Event Management programmes
  • External Validation Panel Member Bournemouth University undergraduate Tourism, Hospitality, Event, Sport and Retail Management programmes


Current Post Grad projects

Previous Post Grad projects