Research Output
Engaging with new consumer markets – Museum Events and Generation Y
  No abstract available

  • Date:

    24 January 2014

  • Publication Status:

    Published

  • Library of Congress:

    GV Recreation Leisure

  • Dewey Decimal Classification:

    338.4791 Tourist industry

  • Funders:

    Edinburgh Napier Funded

Citation

Leask, A., & Barron, P. (2014). Engaging with new consumer markets – Museum Events and Generation Y. In Proceedings of the International Conference Marketing Trends 2014

Authors

Keywords

Museum events, consumer markets, tourism, visitor attractions, memorabilia,

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