Article
11 October 2013
Published
Emerald
10.1108/ijefm-06-2013-0014
10.1108/IJEFM-06-2013-0014
1758-2954
GV Recreation Leisure
338.4791 Tourist industry
Historic Funder (pre-Worktribe)
Baum, T., Lockstone-Binney, L., & Robertson, M. (2013). Event studies: finding fool's gold at the rainbow's end?. International Journal of Event and Festival Management, 4(3), 179-185. https://doi.org/10.1108/ijefm-06-2013-0014
Associate ProfessorBusiness School
0131 455 4613
M.Robertson2@napier.ac.uk
tourism; event management; hospitality; leisure; event studies